Here Lies SpiralFrog (2007-2009)

SpiralFrog, the ad-supported music service launched by Universal Music Group and EMI in 2007, is now defunct.

To say SpiralFrog started off on the wrong foot would be an understatement. The service's launch was delayed by nearly a year due to an internal coup that resulted in the departure of the entire executive team. Then, beta testers reported a very unfriendly system of that commanded the user to authenticate each download within a 60-second span after it was completed, or else the download would be negated. This made the service impossible to use passively.

Further worsening the situation for the company were the combined factors of a contracted advertising market, capital market, and indeed the economy as a whole.