Netflix hits 2 billion shipped milestone with a Blu-ray disc

It took Netflix over 7 years to ship 1 billion DVDs to subscribers. It has now doubled that milestone in another two. The company announced Thursday that a Blu-ray disc of Nick & Norah's Infinite Playlist was its 2 billionth delivery, and to celebrate, subscriber Clay Shannon will receive a free lifetime subscription to Netflix.

Netflix ships two million movies each day from its 58 distribution centers. Its library has grown from 2,000 titles in 1999 to over 10,000 -- 1,300 of which are on Blu-ray, leading the company to hike fees for the high-definition format. The delivery figures do not include the number of movies Netflix has streamed through its Instant-On feature, which may prove the significance of Blu-ray simply a blip in the company's timeline by the time its 3 billion milestone arrives.