Xbox 360 sells 10 million in US, Wii not far behind

While Microsoft is tooting its own horn over having the first console to sell 10 million units in the US market, Nintendo's own isn't far behind and is still gaining on the Xbox.

The Xbox 360 has been out for a full year longer than its two rivals, Nintendo's Wii and Sony's PlayStation 3. The milestone 10 millionth sale was reached apparently this week.

"History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry," Interactive entertainment chief Don Mattrick said.

Nintendo's Wii is not all that far behind -- data as of March showed the console had sold 8.8 million units, more than double that of the PS3, which has only sold 4.1 million consoles since its launch.

Globally, around 19 million consoles have been sold, with 12 million gamers using its Xbox Live online gaming service. Microsoft also touts its eight-to-one advantage over the PS3 in games selling one million or more copies.