Yahoo! Lends Name to DVD Players
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Yahoo! has further expanded its brand's reach, adding its name to low-cost DVD players and home theater systems, which are now for sale online. The move into consumer electronics is a new venture for Yahoo! despite previous forays into computer-specific products such as keyboards. To bring Yahoo! into the living room, the online giant partnered with manufacturer Diamond Electronics. "The Yahoo! online Life Engine experience is extending to hip, cutting edge electronics gear," the Yahoo! Licensed Products Web site reads.