Murdoch: We're Considering Free WSJ.com

Following the New York Times' announcement Tuesday that it would be doing away with its premium online content, Rupert Murdoch hinted that the Wall Street Journal may be considering a similar move in the future at a conference for media held by Goldman Sachs in New York. Many have said giving away WSJ content online for free may hurt the paper's overall revenues, however Murdoch says he isn't buying that argument.

The media mogul seems to be following the same reasoning that the Times did: that by opening it up, and with good content, the revenues from selling advertising on its pages could far surpass any revenues it may have made off a subscription-only format. The current format has constrained any considerable online advertising, as it has caused the sites customer base to be more US-centric, and consumers generally frown upon ads in premium services.