Looker launches analytical apps for business
Data is the lifeblood of most areas of business, but often companies end up with isolated analytics tools used by different departments and no central overview.
Analytics specialist Looker is launching a range of new apps that can meet the needs of individual departments but which all deploy on the Looker Data Platform, so an entire company can use Looker to understand each aspect of their business with up-to-the-minute data to make data-driven decisions.
"Data should be transformative for businesses, but outdated tools and inflexible out-of-the-box solutions often handcuff business users from access to the valuable insights they want and need," says Frank Bien, CEO of Looker. "Looker Data Apps makes it easy for all users to engage with the data that's important to their business function with the peace-of-mind that they’re built on Looker’s trusted data platform".
Looker Data Apps are available for sales, customer success, customer support, marketing, operations and logistics, product analytics, and web analytics. There are also apps for specific industries including eCommerce, digital media, digital advertising, gaming and SaaS. These allow users to keep an eye on the pulse of their operations, understand what keeps customers coming back, measure advertising impact, deliver better content and more.
"Looker collaborated with us to reinvent our approach to understanding volumes of data," says James Sandora, director of digital strategy and integration at Kohler. "We now have a universal interface into all of our key data, including third-party, giving us a thorough and comprehensive view of the marketplace. We can make even faster, more well-informed decisions than before. It's been so positive that we plan to integrate this capability within many other business functions".
Looker Data Apps are avialbale from today. You can find out more on the company's website and there's a video demonstration below.