Ahead of iPhone 7 event, Apple's Twitter account shows signs of life

Believe it or not, Twitter launched over 10 years ago. The social network, which is now publicly traded, is no longer a young tech rebel. Instead, it is a mature platform that is leveraged by celebrities, companies, and regular folks like yours truly.

Since non-tech companies like Arby's and Fruit of the Loom have Twitter accounts, surely tech giants like Microsoft and Apple have accounts too, right? Actually, while the former is on Twitter, the latter has long been absent from the platform. True, the @Apple account has existed since 2011, but it has long been inactive.  With that said, Tim Cook is active on the network, as are accounts for some of its services like Apple Music and News. Today, ahead of the upcoming September 7 iPhone event, the @Apple profile shows signs of life. Better late than never, eh?

You are probably wondering what kinds of prolific messages that Apple has shared on Twitter. The meaning of life? Details about the fabled iCar? Actually, the company has not tweeted anything as of yet. For now, the only notable changes are the new avatar, top image, and verified status.

Apple's now-verified profile is not following anyone, although it already has over 100,000 followers in less than 24 hours. Because of the company's popularity, it is sure to become one of the most followed profiles on the platform eventually.

With the iPhone 7 event scheduled for September 7, it is very well possible that the company could be planning to leverage the platform to enhance the event. Not only could it live-tweet announcements, but it could share video there too. Remember, Twitter is ramping up its focus on being a video provider.

Will you follow @Apple on Twitter? Tell me in the comments.