Apple TV+, Apple Arcade and Apple News+ all get massive price increases
Following the lead of Netflix, Apple is set to increase its subscription prices. Apple TV+, Apple Arcade and Apple News+ are all affected, with existing subscribers having 30 days before the price jump; new subscribers will have to pay the higher price immediately.
The increases are significant, with Apple TV+ subscriptions going up by a colossal 43 percent per month. Apple One also jumps in price across the three tiers -- Individual, Family and Premier. The new pricing will apply in the US as well as "select international markets".
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While many subscribers will begrudgingly shoulder the increased costs, the move is likely to lose Apple a proportion of customers. Justifying the higher pricing, the company said that it is "focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services".
The new pricing structure sees Apple TV+ increase from $6.99 to $9.99 per month (up 42.9 percent), Apple Arcade from $4.99 to $6.99 per month (up 40 percent), and Apple News+ from $9.99 to $12.99 per month (up 30 percent).
The annual price for Apple TV+ increases from $69 to $99 per year (up 43.4 percent). Apple One tiers also increase as follows:
- Individual jumps from $16.95 to $19.95 per month (up 17.7 percent)
- Family jumps from $22.95 to $25.95 per month (up 13 percent)
- Premier jumps from $32.95 to $37.95 per month (up 15 percent)
News of the price increases was first reported by MacRumors, and later confirmed by Apple.
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