Chipotle's metaverse ambitions
I recently read a thorough review and watched a playthrough of Chipotle’s new Roblox metaverse game. I use the word "game" here extremely loosely, even though I have the widest palate for games you can imagine. I've played everything from Gameboy to NES, mobile free-to-play to PC, and my newest obsession: the PS5. Though Chipotle’s new Burrito Builder has all the trappings of a mobile game, it has the potential to be much more.
For those who missed it, the new Chipotle game allows players to take on the thrilling challenge of making burritos for digital customers. That’s right -- you get to be an employee at Chipotle in the metaverse, and they’re calling it a game. If making burritos isn’t that fun for you, you can take on the side quest to deliver them as well.