Articles about creators

WhatsApp beta testers have access to a new option that allows them to link to a verified Instagram profile, complete with a special icon that others should recognize.

This ability is not necessarily something that will appeal to or interest all WhatsApp users, but it is certainly something that has value for some types of user. Creators are among those who are likely to welcome this addition, as are companies and brands looking to build trust and drive engagement.

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We first heard about Trial Reels last year, and Instagram launched the feature to a limited number of creators back in December. Now the social media giant is giving more people access to the feature which is designed to help grow a following.

There is not yet free access to Trial Reels for everyone and anyone; there are entry requirements. The promotion tool is aimed at creators, and a following of at least 1,000 is needed to get started. You will also need to have an account that is set to public. So, if you meet these criteria, what does Trial Reels mean for you?

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Google has announced an upcoming change to YouTube that will see it dropping the Trending page that was introduced 10 years ago. The company says that it is shifting to charts for different video genres in response to changes in the way users discover and consume content.

A decade after it first appeared, the Trending page is now far less popular than it used to be. This is partly because of fragmentation, but also because of the sheer volume of content that is uploaded every day.

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YouTube has become overrun with mass-produced content generated by artificial intelligence. Known as AI slop, such content has spread cancerously across the video platform as pseudo creators seek to make a quick buck.

Now Google has had enough. Seeking to de-incentivize the creation of such content, it is updating YouTube policies so that it will be much more difficult to make money from AI slop.

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For all of the talk about establishing and maintaining connections, for the companies behind them social media platforms are about making money. Advertising plays a massive role in this, and Meta is looking for new ways to grab users’ attention.

The company has announced it is testing video ads on Threads as it explores expanding its portfolio of ad formats. There are also new ad options for creators and brands on Facebook and Instagram, as well as the slightly unusual sounding “trending ads” feature.

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Facebook is so far removed from the platform it first started as, it is hardly the same product. Many users would say it is not even the same platform it was a couple of years ago, and one of the biggest changes -- and irritants -- is the sheer volume of worthless content.

By this, we mean spam-like rubbish rather than stuff you’re just not interested in, and Meta has announced that it is finally taking action that it hopes will effectively reduce and discourage “spammy content”.

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YouTube has announced a partnership with Repurpose.io designed to make multi-platform publishing easier than ever. An automated system makes it possible to repost TikTok content, as well as Instagram Reels, as YouTube Shorts.

The uncertain future of TikTok in the US has shaken creators who have built up substantial and lucrative followings on the Chinese-owned social platform. YouTube is eager to make the most of this uncertainty, and is clearly hoping that the new Repurpose.io partnership will help it to steal TikTok users.

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As the year draws to a close, it is of great value to reflect upon the last 12 months, particularly in assessing what has proven effective in light of newly introduced tools like generative AI-powered solutions. Gen AI has been a prominent theme this year, and organizations across industries are actively exploring its potential. Numerous companies are not only using popular gen AI tools, but also many are creating their own custom gen AI tools. In fact, the latest reports suggest that the gen AI market is poised for remarkable growth, with projections indicating it could reach an astounding $1.3 trillion by 2032.

McKinsey's findings reveal that commercial leaders are allocating more than 20 percent of digital budgets to gen AI, underscoring their pioneering role in pushing for adoption as a tool for company-wide implementation. This push can be good news for marketing teams. Marketers in particular find themselves at the threshold of transformative possibilities with AI tools for content creation. These AI-powered solutions offer the promise of streamlining content creation, making it faster and more precise. Marketers can harness the capabilities of AI to generate compelling visuals, craft persuasive messaging, and tailor content to specific audiences with unprecedented precision. Let’s dive into specific areas where gen AI has benefited the role of marketers and creatives.

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If you are a content creator (like a Twitch streamer or YouTube vlogger, for instance), you probably already have the necessary equipment, such as a high-quality camera and microphone. But no matter how great your gear is, there is something that can have a huge impact on your video quality -- lighting. Any photographer or videographer will tell you that having proper lighting is extremely important.

And now, Logitech has released a new device to help streamers and other creators improve their content. Called "Litra Glow Premium Streaming Light," this light source is powered by USB and can be controlled by Logitech's G HUB software on Windows and Mac. Linux users can enjoy it too, however, as there are hardware controls (brightness and warmth) on the rear of the light as well, making it operating system agnostic.

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