Google Photos is more than an exciting -- and hugely transforming -- new product. The app/cloud service is a metaphor for an escalating mobile business model that, with perhaps the exception of Facebook, no competitor has the capacity to match.

Users gain tremendous time-saving utility, such as the ability to meaningfully search using innocuous terms like "dog" or "Washington", all without the need to manually add metadata tags by way of applications like Photoshop. Meanwhile, Google gets access to quantifiable information, in the image and accompanying metadata, around which to sell advertising and related contextual content or services.

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Every tech company worth its salt is running to get involved in the Internet of Things; Ubuntu is in on it, and Microsoft has teamed up with more than one company to plant its IoT flag. Today Google unveiled its new IoT platform, Brillo.

Google is not entirely new to the Internet of Things -- it already has its cloud platform in place and has also acquired Nest. Destined for all manner of connected devices, Brillo is a stripped down and streamlined operating system based on Android. Google has not revealed how its size compares to Huawei's LiteOS, but has said that -- like Android M -- there is a focus on security, and the platform will run on Weave.

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This is a big year for YouTube -- it’s ten years old, having first launched back in 2005. A month ago YouTube celebrated its first ever upload, "Me at the Zoo" but today is the video service’s official tenth birthday.

Naturally, Google couldn’t let the milestone pass without some form of celebration, and it’s created an A-Z infographic remembering some of its most famous moments. And, as you might expect, there’s a video as well, and even a web based trivia game.

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It's getting hard to keep track of HBO these days. The cable channel has been around for years, existing only through cable and satellite providers. Then came HBO GO and then HBO NOW which was exclusive to Apple TV, though not for very long. More recently the channel itself came to Sling TV, meaning no subscription to a TV provider was required, though $15 per month was.

Now other customers will be getting the opportunity to get Game of Thrones and all of the other content. Sundar Pichai announced the big news today during the Google I/O event which has just kicked off.

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All eyes are on Google today, and there are certainly plenty of announcements to take on board. As well as exciting future releases such as Android M, there are also changes to old favorites. Google Play is one stalwart that's in line for an update, and this time around Google has decided to focus on making the store a family-friendly experience.

To allay the fears of concerned parents who are worried about what their kids might stumble across while looking for apps and games, Google is introducing a new Family category. There is a strong focus on making it easier to select content that's suitable for specific age groups and the categorization is available across apps, games, books, movies, and TV shows.

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Google revealed Google Photos today, at its Google I/O 2015 developer conference. It is a new standalone app for Android, iOS and the web which aims to make it easy for users to upload all of their photos and videos to the cloud, and manage everything afterwards. And it will be available starting today.

For mobile users, this means that the Google+ app is no longer needed to automate photo and video uploads. However, Google Photos is not just about uploading content to the cloud, but also organizing it. Google says that everything will be (privately) auto-grouped, so that users can easily find, for instance, dog photos.

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Ready to further facture the Android market, Google today gave us the first glimpse at what to expect in the follow up to Lollipop -- Android M. We're not yet any the wiser about what the M might stand for (Marshmallow? Marzipan? Mars?) but we do know that Google is placing a focus on security improvements, giving users greater control over app permissions, and prolonging battery life.

Battery performance improvements -- if Google is to be believed -- are seriously impressive. The company claims that its Nexus 9 tablet could benefit from twice the battery life currently enjoyed under Lollipop. What else is there to look forward to? The Developer Preview also boasts a new fingerprint reader API, indicating that biometrics are set to become increasingly important in future handsets.

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Apple Pay now has some serious competition, as Google today announced its own contactless payments solution, called Android Pay, at its Google I/O 2015 developer conference. Android Pay will "soon" be available, as an app, through Google Play.

Android Pay will be an open platform, so developers will be able to integrate it into their apps to allow users to easily pay for things. Bringing its contactless payments solution to market, Google says that it is "bringing together mobile carriers, payment networks, banks and retailers".

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Last October, Google introduced a new email app, called Inbox by Gmail. It provided a different way of accessing the search giant's webmail service, and was designed to cut through the crap in a busy inbox and just present you with what was important. You could even snooze emails for a later time.

However, Inbox (like Gmail itself originally) was only available by invite. You needed to sign up and wait, or get invited by someone already using the service. Well today that changes, and if you haven’t already got it, and you want to try it, you now can as it’s open to all. But that’s not the only big news -- Google has made several major improvements to it.

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Google’s annual developer conference kicks off in San Francisco today, starting with a keynote which the search giant traditionally uses to make big announcements. Last year Google showcased Android "L" (which later became Lollipop), Android Auto, Android TV, and Android Wear, as well as a number of updates to Google Services.

So what does the Google I/O 2015 keynote have in store? During past Google I/O conferences Google has unveiled the next version of Android, and there’s every reason to expect we’ll see Android "M" announced this year. It’s possible we’ll see the phoenix-like Glass 2.0 make an appearance too. Google does like to grab headlines after all.

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Microsoft CEO Satya Nadella has been revealed as the most influential technology leader by Juniper Research’s latest industry rankings.

The rankings are based on a number of factors, including vision, innovation and personal capital, and saw Nadella gain top spot as a result of the fundamental changes he is implementing at his company.

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Google revealed lower revenue from its Nexus devices last year, putting some pressure on the low-cost, high performance program’s future. Fortunately, it sounds like Google is planning to give the Nexus smartphone another try in 2015, according to Android Police.

Instead of having a single mobile, Google is planning two Nexus devices this year. One will feature a 5.2-inch display, the other a 5.7-inch display. LG will work on the smaller device, while Huawei will take its first role in the Nexus program with the 5.7-inch model.

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Google's system of rating apps and games in the Play Store has been relatively simple up to now. A rudimentary high, medium, and low labelling format has been used to give a rough indication of the age a particular title is suitable for, but things are about to get a lot more complicated. Developers are now required to answer a questionnaire about their apps so they can be assigned movie-style age ratings.

Sounds simple enough, but this is not a global system; different parts of the world have different views of what is suitable for different age groups. What is deemed acceptable for 15-year-olds in one country might be thought suitable only for over 18s somewhere else. Any app that does not receive an age rating will simply not appear in Google Play.

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There is something happening in the Android world -- consumers just aren't caring about the latest and greatest flagships like they used to. Even Samsung, once thought to be unstoppable, is facing declining sales. It almost seems as if consumers are fatigued to the upgrade cycle. While a new iPhone is a magical annual affair, the market is flooded with so many Android phones, it is hard to differentiate one from another. The major manufacturers are even starting to feel pressure from smaller companies such as OnePlus.

What are manufacturers such as Sony and LG supposed to do to make their smartphones stand out? Turn to Microsoft, apparently. Yes, both of those aforementioned manufacturers, plus a bunch of others, are turning to the Windows-maker in an effort to get Skype, Office and more pre-loaded on their devices. In other words, maybe Microsoft can save their device's from Google's perception-stranglehold and overall monotonous Android sales environment.

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Twitter has become more than just a soundboard for those looking to voice an opinion -- although obviously it is still that. It has morphed into a valuable resource for delivering information in real time. This is particularly useful when it comes to keeping up to date with breaking news.

Starting today Google will tap into this wealth of information for its search results. The feature is starting life in Google apps on iOS and Android mobile devices, but will spread its way around the world and to the desktop soon.

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