Articles about Intel

At the close of Elements 2011, Intel's developer conference aimed at the AppUp app store community, AppUp GM Peter Biddle announced that Intel has acquired Israeli navigation and location services provider Telmap.

The acquisition is part of Intel's strategy to grow its software and services portfolio in a meaningful and (most importantly) multi-platform way, where there won't be too much market consolidation on the consumer side, and the app developer side will be given a richer set of tools to work with.

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By Intel's own admission, its attempt at an app store has been a flop. Even though the company supplies the processors for more than 80% of the PC market, it has barely even scratched the surface at bringing a solid method for software distribution to all those devices it powers.

Intel launched AppUp in 2010, hoping to capitalize on the popularity of netbooks, and to bring some of the success of the popular mobile app store to them.

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Intel has a big problem, and senior executives know it. Ultrabooks running its processors and Windows cannot compete with MacBook Air on price. There's a strange offing coming, when Macs, which for so long cost more than Windows PCs, will be the value choice -- that's assuming Apple chooses to pass savings on to customers rather than be extra greedy about margins.

Wintel OEMs can't compete on price because Apple realizes cost advantages inherent to its end-to-end development, manufacturing and distribution model. These smaller powerhouse laptops aren't cheap to produce, but it's two secret ingredients in Apple's recipe that will prove decisive.

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Let the mobile device wars begin. Like AMD and Intel battled for desktop chip dominance in the 1990s and Noughties -- the megahertz and gigahertz wars -- mobile devices are their new territory. But instead of speed, the new marketing mantra is longer battery life, lower power consumption and better graphics capabilities. Following last month's Intel announcements for Ultrabook and "Medfield" processors, today AMD jumped in with Accelerated Processing Units (APUs).

The nomenclature makes me think of some wonky, scifi "B" movie or George Orwellian-like novel. But AMD's APU pitch is something more monumental.

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With the new Ultrabook, Intel seeks to bring together the best qualities of laptops with those of tablets. It's an evolution long-time coming. Finally, near Instant-On and all-day battery life capabilities may reach the masses.

Wake on Resume?

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