Articles about Jony Ive

OpenAI is officially buying Jony Ive’s hardware startup, io, for more than $6 billion. Yes, you read that right. The folks behind ChatGPT are now writing checks to bring legendary design talent and a brand-new product lab into their orbit.

Sam Altman and Jony Ive have apparently been quietly plotting this partnership for years, according to their announcement. What started as casual brainstorming and a bit of creative daydreaming apparently turned into “tangible designs” that both parties think could change the way we interact with computers.

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Last month, Apple unveiled new MacBook Pro laptops. While the machines were undoubtedly great, their prices were very high -- even for Apple. Despite the cost, they are apparently flying off virtual shelves, as shipping dates are now in late December. In other words, price be damned, people will buy what they want, and they are willing to splurge on quality. The old adage of "you get what you pay for" is sometimes quite true.

Today, Apple announces a hardcover book called "Designed by Apple in California". It is a paper book comprised of high-quality photographs of the company's products. There are two sizes being offered, with the smaller (10.20" x 12.75") costing $200 and the larger (13" x 16.25") costing $300. Are those prices high? Yes. Is Apple crazy to ask that much? Nope. In fact, the company is wise to set a high price, as it sets the value and desirability at a high level.

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Apple's Senior Vice President of Design, Jony Ive, used an interview at London's Design Museum to lash out at design copycats. He touched on many topics, including suggesting that design schools rely too heavily on computers, the "theft" of Apple designs, and explaining why the design of Apple's own products is formulaic.

In conversation with Deyan Sudjic, director of the Design Museum, Ive also said that Apple does not exist to make money. This will come as news to most people -- including, perhaps, Apple itself -- particularly as the company is currently the most valuable brand in the world. He insists that integrity is at the very heart of Apple, and that any money that may come rolling in is merely "a consequence".

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Apple may still be the number one brand in the world, but it's no longer head, shoulders and torso above the competition.

The likes of HTC and Sony have caught up with (and arguably surpassed) the firm in the smartphone market, while Lenovo and Microsoft are absolutely hounding the iPad and MacBook with their terrific Yoga and Surface products.

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There has been lots of recent speculation about whether Apple can go on without its CEO should he not return from medical leave. Steve Jobs may be visionary and iconic, but Jony Ive's value simply can't be overstated. Apple's vice president of industrial design has influenced most of the major hardware product designs since joining the company in 1996. I have long felt that Apple could more easily go on without Jobs than Ive, but never really had cause to state so until today, following a report from the Sunday Times of London that is spreading like wildfire across the InterWebs.

Ive is the creative genius behind designs for iPad, iPhone and iPod, which, combined, accounted for two thirds of Apple revenues during calendar fourth quarter. He takes credit for Macs, too -- aluminum PowerBook, iMac, Titanium PowerBook and unibody MacBook Pro. Ive is an indispensable employee -- like Chief Creative Officer John Lasseter is to Pixar -- someone Apple shouldn't want to lose. If the Times report is even marginally accurate, Ive and Apple are in a tuff over whether he works in Silicon Valley or his native United Kingdom. The outcome raises questions about his departure from Apple.

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