Snapchat scores 'touchdown' with extended NFL partnership
Football (not soccer) is one of the most popular sports in the United States. Whether it is college or professional, Americans love to spectate it. Not only do they watch the games, but plan their days around them too -- choosing the right snacks and beverages is very important.
Also wildly popular lately is Snapchat. Millennials are absolutely gaga over the app, and last year, the National Football League began utilizing it. Today, the NFL announces that it will be leveraging the 'Discover' feature for the upcoming season. While this extended partnership is certainly a 'touchdown' for Snapchat, the National Football League could benefit greatly too.
"As part of the expanded partnership, the NFL will become the first sports league to have a presence on the 'Discover' platform. Programmed by NFL Media, the content will give millions of fans around the globe the latest headlines and hot topics, trends and inside access videos, uniquely programmed for NFL fans on Snapchat", says The National Football League.
The NFL further says, "additionally, Snapchat Live Stories will be produced for every NFL game during the season, including the Super Bowl, enabling millions of fans to engage with uniquely packaged NFL-centric video and photo content through Snapchat. Additional Live Stories will be produced for major NFL events such as the NFL Scouting Combine and the NFL Draft".
One of the most fun aspects of Snapchat is customizing your photos with filters and stickers. The company even offers what it calls "geofilters" which offers special customization options based on your location. The NFL will be creating team-based geofilters for when you are at a team's stadium. As an example, if you are at MetLife stadium, and you share a photo, you can add Jets or Giants flair to it.
Do you think there are many NFL fans that are also Snapchat users, or is this marriage ill-advised? Tell me in the comments.
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