HMA! aims to bring VPN to the masses

Virtual private networks (VPNs) are an effective way of masking your internet activity when using public networks.

However, they've always seemed a bit geeky, which puts many everyday internet users off using them. VPN specialist Hide My Ass! (HMA!) is aiming to change that with a new version of its product aimed at people who haven't previously used a VPN.

HMA! Pro VPN v3 offers a streamlined, friendlier interface to make using a VPN as simple as possible. It's been developed to encourage those who have never used or considered using a VPN to control how and when they share personal data online.

"Here at Hide My Ass! we firmly believe that absolutely everyone has the right to safe, secure and uncensored internet access, regardless of their age, location, or degree of tech-savvy," says Danvers Bailleu, COO at HMA! "Our newest version is testament to this belief, providing a VPN service that is uniquely accessible and easy to use. We create products for VPN users who simply want the best connection, whether they are avoiding censorship or just want enhanced security and privacy without having to think about choosing a server. In today’s digital world, fraught with snooping companies, governments and hackers, the need for VPNs has never been greater. This new version brings the myriad benefits of a secure, private and free web to a much wider audience".

Features include an Instant mode that lets users secure their connection with a single button swipe, at home or on public Wi-Fi. Location mode lets users choose from one of over 190 countries, allowing them to bypass geo-restrictions, there’s also a Freedom mode aimed at those living under repressive regimes that restrict web access.

Until August 31st 2016 HMA! is offering discounts on its subscription packages. A one-month subscription costs $9.99 (13 percent off -- £6.99 in the UK), a half-year subscription $6.66 a month (42 percent off -- £4.99) and a year’s subscription $4.99 a month (57 percent off -- £3.99). All HMA! Pro VPN subscriptions come with a 30-day money back guarantee. Visit the website to find out more and sign up for a free trial.