Fewer businesses investing in big data

Market analyst company Gartner has issued a report that says that investment in big data is up, but fewer companies are actually planning on investing in this field. While 48 percent of companies have invested in big data in 2016, up three percent compared to the year before, the percentage those who plan on investing within the next two years is down from 31 to 25 per cent.

According to Paul Cant, EMEA head of enterprise solutions operation for BMC Software, businesses are giving up on big data because they failed to implement it properly and are not really reaping the benefits.

"As businesses strive to stay ahead of the competition, making innovative use of technology is no doubt a top priority for every organization. However, as this recent Gartner survey suggests, businesses are struggling to foster the correct innovation because they are failing to capitalize upon big data in the correct way", says Cant.

There’s more to big data than simply replacing the old with the new, he added, saying it requires enhancing every aspect of an organization.

"It’s important to realize that in order to implement the adequate measure to achieve a successful big data strategy, one must realize that ‘digital business’ isn’t just about replacing the old with the new, it’s about harnessing technology to enhance every aspect of an organization, reshaping and redefining it from the group up. Business leaders need to break free from their 'comfort zone' in IT, in order to add the value needed to lead innovation throughout the entire organization. Only then will the correct perception of big data emerge", adds Cant.

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