Halo 3 Rakes in $300 Million in First Week

Microsoft said Thursday that its hit game Halo 3 had reached $300 million in sales in the first week of availability. Better yet for the company, the game is also driving console sales, which have more than doubled according to initial reports from retailers. The figures make Halo 3 the fastest selling video game ever, and one of the biggest entertainment launches in history.

"'Halo' is truly a cultural phenomenon, and the launch of 'Halo 3' is an important milestone for Xbox 360 and for video games as entertainment and as an art form," said Bill Gates, chairman of Microsoft. The company said 2.7 million, more than a third of the service's customer base, have already played the game through Xbox Live. This amounts to approximately 40 million hours online.