Most of the hype around online marketing these days seems to revolve around using social media, big data and other tools to predict what the customer wants.
It would be easy to assume that outbound marketing techniques like email campaigns have become a bit last century, but Victoria Godfrey, chief marketing officer at B2B data provider Avention thinks otherwise. We spoke to her to find out why.
More and more businesses are moving their data to the cloud and adopting SaaS delivery models for software. In making this switch many assume that they're shifting the responsibility for looking after their data to someone else.
But companies still need to take charge of looking after their information. We spoke to Rob May, senior vice president of business development for Datto to find out more about how enterprises can protect themselves.
Data leaks due to security flaws and hacker activity constantly make the news, but they're not the only ones that businesses have to worry about. Leaks can stem from employee or industrial espionage activity too and of course there's always government snooping.
Whilst larger businesses with sensitive data or intellectual property to protect often check for old-style surveillance they may not be as aware of the potential for PCs and other gadgets to gather intelligence as well as leak data. We spoke to Andre Ross, Director of Australian digital forensics and information security company Elvidence to find out how businesses may be at risk and what they can do to combat it.
Microsoft’s HoloLens, and the Google-backed Magic Leap might be touted as the future of augmented reality wearables, but electronics giant Epson has beaten both firms to the punch. Its own AR smart glasses are already on the market and finding an appreciative audience among gamers, movie watchers, businesses, and even the registered blind.
I spoke with Valerie Riffaud-Cangelosi. Epson’s New Market Development Manager, about the Japanese firm’s venture into augmented reality, and its plans for the future.
The Apple Watch was announced just a couple of days ago, and the focus has been very much on the hardware so far. But battery life and the amount of storage aside, this is an Apple product, and that means apps are central to its success. Just like the iPhone and iPad, the Apple Watch is a platform on which developers can work their magic.
One such developer is Christoph Burgdorfer, the man behind -- amongst other things -- WhereAreYou App (Locate a friend), a free app that does very much what it says on the tin. It started life as an iPhone and Android app, but the emergence of Apple Watch opens up another possibility. I caught up with Christoph to chat about what it was like to develop for an unreleased product, and whether Apple got it right with the Apple Watch.
It feels as if everything is turning to a subscription or "... as-a-service" business model. Just last week I was told about an app that offers (and I kid you not) "Laundry-as-a-Service". To help you and I understand the trend and figure out how your business can take advantage of it I got in contact with Louis Hall, CEO of Cerillion.
In this interview Louis and I get to the bottom of how and why businesses can and should take advantage of the subscription model and exactly why it’s become so popular.
In the past malware developers and hackers have tended to concentrate on Windows. But as mobile has taken off and there's been a shift in the type of systems people use they've diversified their efforts into other systems.
In particular Android, as the most popular mobile OS, has become a prime target. We spoke to Huan Ren, chief architect at Android security and performance specialist 360 Security to get his view of the mobile security landscape.
One of the biggest trends of this year's CES was the "Health of Things", with wearable technology increasingly being connected to healthcare in order to enhance users' lives.
I spoke to health tech specialist Nudge about what exactly the "Health of Things" means to the general consumer and the impact it's having -- and will have -- on the tech and healthcare industries.
Last year saw a number of high profile security incidents hit businesses. From attacks on individual companies to bugs like Heartbleed that had the potential to affect large numbers of organizations.
Can we expect more of the same in 2015 or will the threat landscape continue to evolve? We spoke to Mark Bermingham, director of global B2B marketing at Kaspersky Lab, to find out.
Gameification is a philosophy that has risen to stardom over the past few years. The theory goes that by adding game-like elements to an activity such as exercise, chores, or in this case, stock trading increases engagement and provides a more educational experience.
We got to sit down with Robbert Bos, chief product officer of BUX about gameification and how it can help your business.
Enterprise computing is more and more centered around the user, but how will this trend affect the workplace and what changes will it make to productivity and the way systems are managed and delivered?
We spoke to Torsten Volk, VP of product management, cloud at business software specialist ASG Software Solutions to find out.
Three weeks ago, Energous announced a partnership with appliance manufacturer Haier Wireless, to add its WattUp wire-free charging transmitters to a wide range of home appliances. This will allow phones, tablets and other devices to charge over-the-air, just by being in range of an equipped appliance, such as a washer, microwave or fridge.
I spoke to Gordon Bell, Director of Marketing for Energous, to find out more about WattUp and the company's future plans.
Data breaches continue to make the news on a regular basis and payment details are high on the hacker’s shopping list when it comes to protecting information. We reported yesterday on Intel introducing a new secure solution for protecting payments and card providers are engaged in a continuing arms race to stay secure. The latest part of this is the introduction of more secure EMV (EuroPay, MasterCard and Visa) compliant payment terminals around the world. Banks are issuing the new chip cards as current cards expire or need replacement. Retailers are installing new chip-enabled terminals.
As the holiday shopping season approaches keeping your details safe as you hit the shops is at the top of many people's thoughts. We spoke to Carolyn Balfany, SVP, Product Delivery and EMV of payment card specialists MasterCard to find out about what consumers can do to help protect themselves as they shop.
Recent high profile security breaches involving retailers like Target and Neiman Marcus mean that people are increasingly aware they may be vulnerable when shopping online. Yet many don't fully understand the landscape that lies behind hacking and why it’s such a lucrative business.
With Christmas and its associated e-commerce peak fast approaching we spoke to Kelly Yee, Vice President of secure email provider Penango who has a wealth of security systems experience in both the public and private sectors. Here are her views on how hackers work and how we can guard against becoming victims over the holiday season.
As we all carry out more of our day-to-day transactions online and access the internet through a wider range of devices, we're opening ourselves up to greater potential risk.
Add in the constant battle of security providers to stay ahead of hackers and malware writers and it's easy to doubt if you can ever stay truly safe online. Joe Siegrist CEO of password management specialist LastPass thinks that although it's not 100 percent possible to hack-proof yourself, you can significantly reduce your risk, we spoke to him to find out how.