Electronic Arts to Buy 20% of Ubi Soft
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Electronic Arts announced Monday it is buying 20 percent of Ubi Soft, Europe's third largest video game publisher and maker of the popular game "Prince of Persia." Financial details of the deal were not disclosed, but reports place the purchase between $85 million and $100 million.
Despite the news boosting share prices for both companies, Ubi Soft does not see the purchase as positive and says its consider EA's move "hostile." Analysts don't disagree with that assertion; EA, which dominates the gaming industry, is not expected to leave its ownership at a mere one-fifth.