Apple Tops Google in Brand Influence
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Apple has edged out Google to become the most influential brand of 2004, according to a survey of 2,000 advertising executives, brand managers and academics. After selling almost 5 million iPods in the fourth quarter alone, Apple bested Ikea and Starbucks to lead both the global and North American rankings.
Sony, meanwhile, topped brand awareness in Asia, but its global impact continued to dwindle. The company has recently been endeavoring to reposition itself and fix mistakes after losing the portable audio market to Apple. Pixar, which is also helmed by Apple CEO Steve Jobs, rounded out the North American rankings following the incredible success of its latest animated films.