Ask Jeeves Promotes Search in TV Ads

Facing increased competition from a revamped MSN and search leader Google, Ask Jeeves is taking a new approach to spread awareness about its search offerings: television advertisements. Ask Jeeves will debut six 15-second TV spots with the tagline "Ask Jeeves. And get what you're searching for."

The problem, the company says, is that most people don't realize that Ask Jeeves offers everything its competitors do. "Over the past three years we have significantly improved the Ask Jeeves search experience with better relevancy, direct answers to search queries, local search results and personalization. So our marketing campaign emphasizes that Ask Jeeves is great for all kinds of Web search," said Greg Ott, Ask Jeeves vice president of marketing.