Warner Music Taps Brightcove for Video
Internet television service Brightcove said Thursday that it had signed a deal with Warner Music Group to place video content from the label's library on the site. WMG plans to offer music videos, artist interviews, live performances, and "behind the scenes" footage through the service.
Brightcove's technology will appear across Warner's network of artist and label Web sites. The players could be individually customized to each site's needs. Additionally, WMG will be able to monetize the offering through advertising or a pay per view structure, the company said.
"We want to give music fans many different, entertainment-rich ways to experience our extensive video catalog and the new content artists are creating everyday for the digital space," the labels digital strategy executive vice president Alex Zubillaga said.
"Partnering with Brightcove is an important step in expanding those efforts as well as reaching consumers directly from an increasing number of digital platforms," he added.
The Internet television service has already signed a deal with Sony BMG to use its technology for the label's Musicbox Video service. Further expanding its reach, Brightcove signed a deal with TiVo to bring content from the service onto the set-top boxes of the DVR service.
Warner would permit the videos to be embedded into off-label Web sites, including social networking sites like MySpace, and personal Web logs and Web sites. Advertising revenue generated through the offering would be split between the two companies, Brightcove said.