Google Officially Expands Print Ads Offering
After expanding the service to a handful of AdWords advertisers in May, Google on Wednesday officially made its Print Ads offering available to hundreds of thousands of companies, adding more newspapers to the list of where ads can appear.
Google began testing print advertisements last November with 50 newspapers. That number has grown to 225 and a combined circulation of 30 million. Any advertiser that has a Google AdWords account can now select which publications they'd like to appear in, with costs starting at $100 per week. While many have been skeptical as to how well online text links would translate into print, Google says the response has been positive for both advertiser and publisher.