Why data science is failing marketers
Companies can now gather more information about their customers than ever before. But according to a new study data science is not benefiting marketers, with 84 percent of marketing executives saying their ability to predict customer behavior is guesswork.
The report from predictive analytics company Pecan AI, based on surveys carried out by Wakefield Research, finds four out of five marketing execs report difficulty in making data-driven decisions despite all of the consumer data at their disposal.
Top security advice on keeping cyber-scares at bay this Halloween
As suggested by historical data, October has, over the last few years, shown an 'exponential growth' in cyber-attacks, ironically it is also Cyber Security Awareness month, and Halloween. As we approach the end of this year's security awareness month, and head to Halloween, it’s important that close attention is paid to proactive insights and advice offered by industry leaders.
Here is some critical advice in terms of how organizations can maintain a resilient security infrastructure in today’s target-rich environment and potentially avoid a cyber horror.
Best Windows apps this week
Five-hundred-and-fourteen in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 and 11 on the Microsoft Store and elsewhere in the past seven days.
Microsoft fixed a number of blocker bugs this week that prevented the upgrade to the new Windows 11 version 22H2 update.
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Cloud Security Handbook helps you to understand how to embed security best practices in each of the infrastructure building blocks that exist in public clouds.
This book will enable information security and cloud engineers to recognize the risks involved in public cloud and find out how to implement security controls as they design, build, and maintain environments in the cloud.
Defending against critical infrastructure attacks [Q&A]
Critical infrastructure is a prime target for cybercriminals and nation state actors. It often operates on legacy operational technologies (OT) which have vulnerabilities that can't be fixed easily or directly.
We spoke to John Moran, technical director, business development at Tufin, to discuss how organizations can protect themselves. John is a former incident response consultant and is a cybercrime forensics expert.
Critical OpenSSL vulnerability severely delays Fedora Linux 37
Fedora 37 was due to be released before the end of October, but if you expected to have the Linux-based operating system by Halloween, you will be very disappointed. You see, due to a critical bug in OpenSSL, the Fedora developers are halting the release until November 15 at the earliest.
The patched version of OpenSSL will come out on November 1, so the developers are targeting November 15 as a realistic date to have Fedora 37 tested and ready to go. Of course, it could end up being even later than that.
Microsoft releases Windows 11 Build 25231, unlocks additional features
Some Windows 11 insider builds for testers in the Dev Channel offer a wealth of new features. Build 25231 doesn’t as such, but Microsoft is using it to increase the rollouts for a few previously announced features.
It’s not all good news though as this build also comes with some additional known issues.
Zorin OS 16.2 makes it even easier to switch from Microsoft Windows 11 to Linux
Want to know a secret? If you don't like Windows 11, then you don't have to use it. Look, in 2022, there are plenty of legitimate alternatives. For instance, you can buy a Mac or a Chromebook. If you want to use your existing computer, however, you can just install a traditional Linux distribution such as Ubuntu.
One of the best Linux-based operating systems for Windows-switchers these days is Zorin OS. This distribution is based on Ubuntu, but improves upon that distro by offering a more user-focused experience -- particularly for current Windows users. Today, Zorin OS 16.2 becomes available, and the newest version of the operating system makes it even easier to ditch Windows 11. You see, with Zorin OS 16.2, you can run Windows programs with ease.
Visualization of process, testing and orchestration data: Seeing helps with understanding
In the world of business process management and automation, you can cross business intelligence with process mining and you get something we can call process analytics. What does that mean?
Business managers have been clamoring for better ways to understand what is happening inside their critical business processes. Well, inside all business processes really -- because if you can mine process data you should be able to see patterns and find weak spots. And once you find them, you can fix them -- optimize processes, find better ways to avoid blockages, and so on. One way to help business managers is to give them a way to visualize process data - to see not just the workflows, but to see what is happening inside them.
Is the IT industry's skills gap problem solvable?
The tech sector, in common with many industries, is suffering from a pronounced and lengthy skills shortfall. There’s not just a lack of qualified candidates, but training new hires is costly and time-consuming, which leads to a squeeze on the available talent. To make things worse, we have also witnessed the phenomenon of the 'Great Resignation', when the Covid-19 pandemic prompted significant numbers of people to rethink their career path.
Whether people are seeking a new challenge, starting their own business, taking early retirement or simply looking to minimize burnout and stress, the consequences of tens of thousands of skilled, experienced workers moving on can be severe. When combined with the existing dearth of suitable candidates, it becomes particularly ominous.
Your personal data has become an AI training manual and you're not getting it back
Art imitates life, that we all know. But what if art imitates your personal life, your personal likeness and does it so well that the line between what is real and surreal blurs?
Unbeknownst to us, we are becoming models for state-of-the-art AI technology that trains on terabytes of poorly filtered data scraped from all over the web. This data can include our personal photos, medical images, and even copyrighted content -- basically, anything ever posted online.
Phishing volumes increase over 30 percent with well-known brands as favorite targets
The latest report from email security and threat detection company Vade shows the volume of phishing emails up 31 percent in the last quarter compared to Q2.
Volumes peaked in July (79.2 million), dipping in August (57.5 million), and rebounding in September (67.2 million). If this pace continues through Q4, phishing volumes in the second half of 2022 are set to exceed those reached in the first half (315 million).
How far will you go to protect your personal data?
No longer shop with a brand? Pay more for goods and services from a company with a better privacy record? Stop using an app?
All of these and more are actions people are prepared to take if they find out organizations aren't keeping their data safe, according to a new report from DataGrail.
Calling all CISOs: Budgeting season is upon us
Global businesses are hyper-aware of current economic conditions. With a looming recession, company leaders are now more cost-conscious than ever and have started to re-evaluate their spending and inventory. This means taking a closer look at technology expenditures like cybersecurity.
Over the next 6-12 months, decisions will be made about the future of many vendor relationships. Business leaders will group these relationships into two categories: the ones that deliver critical value to an organization and the ones that cost more than they are worth.
Microsoft releases KB5018496 update to bring new features and improvements to Windows 11 2022 Update
It is the time of the month that sees Microsoft releasing previews of the updates that will be made available to everyone next patch Tuesday. In line with this, the company has released a preview of the KB5018496 update for Windows 11 2022 Update / Windows 11 22H2.
This is a non-security update, but it includes an impressive number of not only fixes, but also new features for the latest version of Windows 11. It does not, however, address some of the known issues that have been acknowledged recently including problems with slow file copying, and issues with provisioning packages.
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