Marketing data science -- what is it and where is it headed? [Q&A]
Data science involves analyzing and interpreting large, complex amounts of data and turning it into valuable insight to achieve business goals. Though not exactly a breakthrough field now, it has changed many aspects of how markets conduct business.
In a conversation with Jerry Johnson, founder and president of Marketing Data Science Associates and director of Cascade Strategies, we talk about data science, its applications in marketing, and its future with the emergence of AI.
Why tough times need quality software [Q&A]
When it comes to software development, quality testing is among the first items on the chopping block during budget cuts. It is often viewed as a cost center, and nothing more than a box to tick on the road to getting software out the door.
Chief quality architect Mush Honda of quality management platform Katalon, sees it differently. We spoke to him to find out why he thinks quality testing is an essential catalyst for company growth by helping companies retain customers, who can easily switch to competitors at the first sign of online hiccups.
OSINT -- the security technique you might never have heard of [Q&A]
Traditionally used by intelligence agencies and the military, the OSINT technique is used to gather information about people, organisations or companies from freely accessible sources, then analyse the data obtained and draw useful conclusions and information from it.
But IT security experts can also benefit from the technique to discover potential vulnerabilities and remediate them before they're exploited by attackers.
Striking the right balance between development and security [Q&A]
Developers need access to many devices and internal services in order to build software. But many of these devices and services are exposed to the public web, creating gaps in security.
Add in the challenges of securing remote working and it's clear that there's a tricky balancing act needed to enable development while keeping the organization secure. We spoke to Avery Pennarun, CEO and co-founder of VPN service Tailscale, to find out how this can be achieved.
Why app modernization shouldn't hold back digital transformation [Q&A]
Digital transformation projects often rely on the updating or replacing of apps, but that can put a brake on the speed of progress.
Many enterprise apps rely on established systems like Java which have been around for a long time but still remain popular. We spoke to Kim Weins, VP of products at open source web development platform Vaadin, to find out more about the challenges of bringing enterprise apps up to date.
How emerging technologies are changing the security landscape [Q&A]
The cybersecurity world is a constantly evolving one. In recent years though we've seen the rise of new technologies like AI and quantum computing that, while they may revolutionize legitimate businesses, also have worrying implications for security.
We spoke to Kevin Kennedy, vice president of products at detection and response company Vectra AI, to find out more about the risks and what organizations can do about them.
Continuous Threat Exposure Management and what it means for enterprise security [Q&A]
This summer, Gartner introduced Continuous Threat Exposure Management (CTEM). This is a set of processes and capabilities that allow organizations to create a system for review of exposures that is faster than the periodic project-based approach.
With endless threats and vulnerabilities hammering today's organizations, exposure management that evaluates the accessibility, exposure and exploitability of all digital and physical assets is necessary to govern and prioritize risk reduction for enterprises.
Breaches, privileged credentials and the SaaS application conundrum [Q&A]
Last year Toyota suffered a data breach due to accidentally exposing a credential allowing access to customer data in a public GitHub repository.
This type of breach could be avoided if organizations turned their focus on credentials that are exposed within SaaS applications. We spoke to Corey O'Connor, director of product at SaaS security platform DoControl, about why he believes identity security needs to go beyond just protecting the keys.
Why quantum computing threatens security as we know it [Q&A]
Much of our current IT infrastructure relies on DNS to safely route traffic. Securing that infrastructure is in turn heavily reliant on cryptography, but there's a threat looming on the horizon.
Quantum computing will offer a level of processing power that could render current cryptographic techniques obsolete, and that's a problem for the entire internet and networking world. We spoke to Peter Lowe, principal security researcher at DNSFilter, to discuss the possible impact of quantum computing on security and what can be done to address the threat.
Hardware dependence -- what it is and why it's a problem [Q&A]
We're currently in the middle of a global chip shortage, while at the same time major hardware companies like Intel, NVIDIA and Arm are looking to dominate the hardware market for AI and ML applications.
This creates something of an issue where models have to be tuned and optimized according to specific hardware specifications and software frameworks, sacrificing the portability that the industry has come to take for granted..
Dealing with the threat of social engineering [Q&A]
Thanks to improved security technology, most cyberattacks now rely on some element of social engineering in order to exploit the weakest link, the human.
Phillip Wylie, hacker in residence at CyCognito, believes CISOs now need to take a step back and focus on the overall picture when it comes to security. This includes securing internal and external attack surfaces, and testing the security of these environments, as well as educating employees about the risks.
Why enterprises need a complete data strategy [Q&A]
Thanks to eCommerce, IoT devices, social media and more, organizations are collecting larger volumes of data than ever before. But often this is on the basis that they collect everything and work out what to do with it later. An approach that opens them up to risk that data can be misused.
We spoke to open detection and response firm Corelight's CISO Bernard Brantley, who believes organizations can implement a complete data strategy, allowing them to work backward from risk to raw logs and create a supply chain that generates information critical to risk reduction activities.
Moving Target Defense -- how a military strategy translates to the cybersecurity world [Q&A]
Introduced by the US military in the 1950s, Moving Target Defense (MTD) is the concept of controlling change across multiple system dimensions in order to increase uncertainty and apparent complexity for attackers, reduce their window of opportunity and increase the costs of their probing and attack efforts.
This technique has been translated to the cybersecurity world in recent years, but while the concept is strong, it's a complex strategy that has many drawbacks if not executed properly. We spoke with Avihay Cohen, CTO and co-founder of Seraphic Security, find out more about how this concept is applied to today's cybersecurity strategies, its pitfalls and how to implement it successfully.
Why focusing on technology spend at the expense of human cyber resources is risky [Q&A]
As we enter 2023, factors such as an uncertain economy, inflation, the fear of a recession, hiring freezes and layoffs, and supply chain issues continue to take their toll on businesses -- impacting not only daily operations, but budgets for the new year.
When it comes to cybersecurity spending, in particular, Curtis Fechner, engineering fellow, threat management at Optiv, says many executives expect their budgets to be unchanged in 2023, which is a best case scenario as the risk of cuts amid an uncertain economy and business landscape looms large.
Why your organization's biggest risk might come from your browsers [Q&A]
Last year saw zero day vulnerabilities being actively exploited in the wild across many of the major web browsers.
For businesses that allow their users to choose which browser they use this is a problem due to the frequency of vulnerabilities. We spoke to Ofer Ben-Noon, co-founder and CEO at Talon Cyber Security and former member of the Israeli intelligence community, to find out more about the current threat landscape and how firms can secure their browsers.
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