Articles about Advertising

It feels like we complain about Microsoft a lot here. We do; in recent months there has been a lot to get upset about. There has been a lot of negativity surrounding Windows 10, so let's have a change of subject. Now Microsoft is spamming the Android notification tray with ads for Office.

The notification tray in Android serves a very specific purpose. There's a clue in the name -- and it's nothing to do with advertising. Android user Thom Holwerda was upset this week when Microsoft Office for Android starting to spam him with ads for apps he already had installed. There are many questions here, one of which is why is Microsoft ignoring Google's guidelines and using the notification tray to display ads?

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When you hit Facebook today, you may well notice a new Cookies Policy warning at the top of the page. It states: "To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy". But what is it all about?

Facebook hasn’t made a great deal of fuss about it, but the social network has introduced not only a new cookies policy, but also made changes to ads. It is now possible to opt out of seeing tailored ads on non-Facebook sites. Facebook says it is all part of creating "a better online advertising experience for everyone".

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In an attempt to improve the daily lives of its customers, Three is planning to block ads for all of the customers using its network in the UK.

The company will block all mobile ads for its users for one day next month. The trial will last for 24 hours but if it is received successfully by Three customers, the company has hinted that it would be willing to expand its experiment.

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There’s a Trojan out there that forces infected computers to automatically click on advertising banners. By doing so, its creators are earning money while businesses paying to be seen are just burning a hole in their budgets without achieving anything.

Those are the results of a new report by security firm Bitdefender, which has identified the Trojan as Redirector.Paco. According to the company’s press release, the Trojan has, since 2014, infected 900,000 machines.

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Microsoft is following in Google's footsteps and cleaning up the ads that can be displayed on its network. After Google announced that AdWords could no longer be used to push payday loans, Microsoft has decided to ban ads for computer support services from Bing.

What's interesting here is that Microsoft has taken an incredibly hard line and issued a complete blanket ban on all technical support ads -- no exceptions. The aim is to weed out fake support ads and scams, but it will also impact on legitimate services.

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Publishers are set to lose $27 billion by 2020 thanks to ad blockers such as AdBlock Plus, a new report by Juniper Research says. Keeping in mind that the digital advertising spending worldwide sits at $197.48 billion (expected to grow to $252bn by 2018) according to Statista, that means ad blockers will account for almost 10 per cent of total digital advertising market.

Ouch.

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In recent years Google has started to tighten up on the products that can be promoted through its services. After cracking down on porn, the latest victims of the ban hammer are payday loans and other high interest finance services.

Starting July 13, it will no longer be possible to advertise such products through AdWords. Ads for loans with repayment deadlines of under two months are now outlawed, as are ads for loans with high interest rates.

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Microsoft Edge, the default web browser in Windows 10, has potential, but there’s still a long way to go until it can rival the likes of Firefox or Chrome.

Microsoft is working hard on improving the browser however, and recently introduced support for extensions, although there aren’t many to choose from at the moment. There are plans for an Adblock Plus extension in the future, but if you want to block ads in the browser now, there is a way of doing this.

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Facebook has put other tech giants to shame by comfortably beating analyst expectations in the last quarter, with revenues over 50 percent up thanks to surging mobile advertising sales.

As mobile web browsing continues to grow throughout the world, advertisers are realizing that taking a mobile-first approach has the potential to be extremely lucrative. Facebook has looked to capitalize on this by improving its mobile app and expanding its live video solution, both of which have attracted advertisers.

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Spending on social media advertising has increased by 86 percent in the first quarter of this year compared with the same period in 2015. It's also up eight percent when compared to last year's final holiday shopping quarter.

These findings come from agile marketing specialist Kenshoo based on data managed by its platform for over 3,000 advertiser and agency accounts. It attributes the growth to the appeal of new ad types like Facebook Dynamic Product Ads and increased inventory through Instagram.

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One of the first browser add-ons many people install to improve their online experience is Adblock Plus or something similar. Until recently, Microsoft Edge's lack of support for add-ons put off a lot of would-be users, but reports from Build 2016 suggest that native ad blocking is on its way to the Internet Explorer successor.

Adblock Plus is coming to Edge, but built-in ad blocking would negate the need for such an add-on. A slide shown off and snapped at a Build presentation shows that the next version of Edge, in response to user feedback, will feature ad blocking capabilities. There's no word on delivery timescale, but the upcoming Windows 10 Anniversary Update would seem a likely candidate. [Update: we now have a clarifying statement from Microsoft that puts rather a different spin on things].

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French media is bringing the fight to ad blocking software. According to a report by The Guardian, a number of local outlets are preventing readers who run ad-blockers from accessing their content.

The sites, some of which are major media publications, are part of a trade association representing online businesses. They’re saying that by using ad blocking software, users are depriving the companies of valuable revenue sources, killing the business.

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A new study has revealed that ads on smartphones account for between 18 and 79 percent of downloaded data. The astonishing statistic gives mobile users another reason to despise ads on top of the annoyance, security and privacy concerns they already bring about.

With most mobile users having to stick to a monthly allowance, the suggestion is that it's time for mobile pages to go on a diet. The research carried out by Ender Analysis also found that JavaScript accounted for between 6 and 68 percent of downloaded data.

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A growing number of major players in the tech industry are now in support for blocking ads. Apple offers this kind of feature in Safari on iOS, ASUS bundles AdBlock Plus on its mobile devices, while Three, a major UK carrier, blocks ads at the network level. And, as of today, Opera Software is also a member of this group.

Opera Software just announced that its desktop browser -- which is available on Windows, OS X and Linux -- will come with a built-in ad-blocker, which is a first for a major browser. The feature can be tested now in the Developer channel version of Opera and, once it is deemed ready for prime time, it will make its way to the public version of the browser.

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The Federal Communications Commission (FCC) has announced that it has found Verizon Wireless to have deliberately violated the privacy of its users.

Verizon Wireless is the largest US carrier with over 100m subscribers, but failed to disclose the practice of using supercookies in order to violate their users privacy from late 2012 until 2014, violating a 2010 FCC regulation on Internet transparency.

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