Microsoft admits its pulled anti-iPhone ads were 'off the mark'

Apple ad

On Friday, Microsoft uploaded a series of seven videos to its Windows Phone channel on YouTube. The videos, headed "A fly on the wall in Cupertino" poked fun at the new iPhone 5s and iPhone 5c’s features and were, depending on your point of view, hilarious, genius, spot-on, unfunny, pathetic, and wide of the mark.

My colleague Alan Buckingham watched them all and then started to write a story, adding all the videos for your viewing (dis)pleasure. Unfortunately, before he got to post it, Microsoft switched all the clips to private in yet another of its now frequent U-turns.

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The most popular stories on BetaNews this past week -- September 8-14

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Big news came from Apple and Microsoft this week. Microsoft seemingly had a change of heart; having previously said that Windows 8.1 RTM would not be made available before its official launch date, the company announced that it would be released to people with TechNet and MSDN subscriptions.

The same group of people also gained access to the pre-release version of Skype. Microsoft was clearly in a very giving mood this week as the company also announced that it was giving free copies of Office 365 to non-profit organizations.

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Apple opens iPhone pre-orders, Microsoft goes on short lived attack

fly on the wall

Earlier today Apple opened up pre-orders for one of its latest devices -- the iPhone 5c. Right on queue the attacks began, though several comedic videos beat the product even to this early stage. But, in honor of this day, rival Microsoft is chiming in with a series of videos of its own, taking time away from the usual modus operandi -- attacking Google.

The series of seven videos plays off of the old "fly on the wall" saying, though this fly is deep within the bowels of the fruit-logo company's Cupertino, Calif.-based headquarters.

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Apple's new iPhones will come to T-Mobile

Apple iPhone 5S

Shortly after Apple unveiled its iPhone 5S and iPhone 5C, the company's online store displayed the on-contract pricing for the two smartphones at three US mobile operators: AT&T, Sprint and Verizon. The cost when opting for T-Mobile, which is one the four largest carriers in the country, was yet to be revealed.

Today, T-Mobile decided to shed some light on the matter and announced that it will officially offer the new iPhone 5S and iPhone 5C under its "Un-carrier" financing deals, with sales to kick off on September 20 (same day as at other local mobile operators).

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Why the haters are plain wrong about the beautiful new iPhone 5c

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As I write this, the ultra-new iPhone 5c has just become available to pre-order from the Apple Store, as well as from AT&T, Sprint, Verizon, and T-Mobile.

So I figured it was a good time to address the problem(s) a lot of people seem to have with Apple’s new polycarbonate plastic-bodied iPhone, and explain -- in simple terms -- why the haters are way off the mark, and why the 5c is actually a great device, and a clever move for Apple.

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Smartphones to cannibalize tablets, but it's the PC getting eaten

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Tablets are where the growth is right now, with sales of touch devices eating away at the market share of traditional PCs. But that’s not the only cannibalization going on in the tech world. The iPad mini certainly impacted on sales of the standard-sized iPad upon launch. And with the line between tablets and smartphones becoming increasingly blurred, market analysis firm IDC predicts large-screen (5+ inch) smartphones will start to gnaw away at the smaller (7-8 inch) tablet market from 2014.

"The device world has seen several iterations of cannibalization impacting different categories, with the last few years focused on tablets cannibalizing PC sales," Bob O'Donnell, Program Vice President, Clients and Displays, observes. "Over the next 12-18 months, however, we believe the larger smartphones, commonly called 'phablets', will start to eat into the smaller-size tablet market, contributing to a slower growth rate for tablets".

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Apple burnishes while we wait for another breakthrough

steve jobs

Some readers have asked me for a post on the new Apple iPhones announced two days ago. I’ll get to that in time but prefer to do so when I actually have an iPhone 5S in my hands because I have a very specific column in mind. And no, it’s not the column you think it is. But this is still a good time to write something about Apple in general, which is how Cupertino appears to now stand at a crossroads.

There is a world of difference between Microsoft and Apple but one way they are similar is in facing a generational change. Another way they are similar is in having robust legacy businesses that both put a drag on such change (who needs change, we’re doing great!) and make it easy to wait or at least to go slowly. But no matter how much money they have in the bank, each company must eventually come to terms with how it is going to move forward in an evolving market. Neither company has.

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Parallels 9 for Mac -- great for Windows 8, Linux not so much [Review]

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When I first switched to OS X, by way of Hackintosh, I was in pure ecstasy. I loved the interface and the beauty of the programs. For instance, iPhoto is the most intuitive and beautiful photo management program that I've ever used. However, while Apple's operating system met most of my needs, I would still find a need for a Windows program on occasion; mostly for business.

I decided to make my desktop a tri-boot machine. In other words, I decided to have it run three operating systems: Windows 8, Fedora 19 and OS X 10.8.4. Rather than play around with partitioning, I plugged three SSDs into my computer, installed the respective operating systems and used the BIOS as the boot manager.

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NTT Docomo to offer new iPhones in Japan

Apple iPhone 5S

Apple is trying to boost its smartphone market share in Japan by teaming up with the largest local mobile operator, NTT Docomo. Through this agreement, the latter will officially offer the new iPhone 5S and iPhone 5C, that were unveiled during a special event yesterday, in the land of the rising sun.

"NTT Docomo has built an impressive network, the largest in the nation with over 60 million customers", says Apple CEO Tim Cook. The large userbase should allow the Cupertino, Calif.-based corporation to grab a bigger slice of the Japanese smartphone market, which is heavily dominated by Android handsets. "We've enjoyed tremendous success with iPhone in Japan, in fact it's the top selling smartphone in the country, and we look forward to delivering iPhone into even more customers' hands through NTT Docomo", adds Cook.

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Apple fails to excite -- allows Google to keep taking bites

half-eaten apple

Today, Apple announced two new iPhones, the 5S and 5C. Sadly, through various leaks and rumors, the wind was taken out of the fruit logo company's sails; the element of surprise was lost. Surprise or not, either way, both new smartphones look really well made, attractive and full-featured. There is only one problem -- no one cares.

Well, "no one cares" is an exaggeration. I'm sure existing iPhone users care and these phones will sell well. Unfortunately, it won't be enough to lure the people Apple really needs to target -- first-time smartphone buyers and Android users. In other words, Google will continue to erode Apple's market-share, one chomp at a time.

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Apple reveals iPhone 5S -- the rumors were true

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There were so many leaks prior to today's announcements at Cupertino that we pretty much already knew what to expect. Apple has taken the wrapper off the latest version of the iPhone and the company has stuck to its recent release schedule of following up a major iPhone with an S edition -- the iPhone 5S. Visually, things are very much the same as before, but in addition to black and white models, there's also the light gold colored model -- colors we now know should be referred to as space gray, silver and gold.

The promise to "brighten everyone's day" seems to have meant not only an addition to the color options for the iPhone 5C and 5S, but also new features. While the 5C retains the same processor as in the 5, the 5S boasts a new A7 processor which is the world's only 64-bit chip in a smartphone. iOS 7 has been re-engineered as a 64-bit operating system, but the chip is capable of running 32-bit and 64-bit apps. Apple claims the processor is double the speed of the iPhone 5 according to the graph they showed. And the processor now supports OpenGL|ES 3.0, the same as Nexus 7.

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With iPhone 5C Apple takes a stab at the mid-range smartphone market

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Apple changed the smartphone market dramatically with the original iPhone, which launched in mid-2007. The company took the world by surprise as it reenvisioned the basic smartphone concept by forgoing the (typical) unintuitive user interfaces and adopting a simpler, hardware and software, design instead. The iPhone had turned Apple into the top smartphone vendor, a title which the Cupertino, Calif.-based corporation can no longer claim today. Why?

The short answer is "Android". The long one is a bit more complicated. Apple began changing the smartphone market in 2007, but the smartphone market changed as well since then. The iPhone was and still is a flagship product, a high-end handset with the price to reflect it. Consumers, however, have been slowly moving away from that price range and type of device to cheaper, mid-range and low-end products. According to an IDC report from June, the smartphone average selling price (ASP) dropped from $443 in 2011 to $372 in the first half of 2013, and is expected to drop even further, to $309 by 2017. That is a price-bracket that Apple could not tap into, as it had no product to fight with. The iPhone 5C, that the company just unveiled during a special event, is designed to change that.

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Apple to release iOS 7 on September 18

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As you’ll no doubt be aware Apple is currently hosting an iPhone event at its Cupertino, Calif.-based home. Like all Apple events, proceedings started with an impressive figure -- Apple will ship its 700 millionth iOS device next month -- and then after a brief look at the free iTunes Festival, we got a recap of what the next version of Apple's mobile operating system has to offer us.

The Jony Ive designed iOS 7 has a flatter, functional design and the skeumorphism -- faux wooden bookshelves, green felt and the like -- is no more. The icons have been redesigned, the typeface changed, and there’s new pallet of colors. Siri has been massively improved too. Apple also engineered iOS 7 to take full advantage of the advanced 64-bit technologies in the iPhone 5s, including the native 64-bit kernel, libraries and drivers. The built-in apps have been re-engineered for 64-bit as well.

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The top new gadgets of 2013 and the ones we're still waiting for

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With the launch of a new iPhone on the horizon you can almost sense the forming of a queue each time you go past an Apple store. But Apple isn't the only company with new products either already launched or in the pipeline. In fact 2013 has been something of a bumper year for technology releases.

The FinancesOnline website has produced a handy infographic showing this year's stand-out gadgets and those that are still to come. In the smartphone market most of the interest was at the top end. HTC and Sony joined the premium smartphone battle with new products this year with the Google Nexus 5 still to come.

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The most popular stories on BetaNews this past week

week one sept 2013

Looking at the biggest stories on BetaNews from September, 1 - 7, 2013. This was a week packed with news from IFA in Berlin -- lots of big announcements to whet our appetites for the coming months. LG's G Pad was revealed as a potential competitor to the Nexus 7 and iPad mini, while Acer was found to be proudly showing off its new R7 notebook complete with innovative Ezel hinge that allows for a range of working positions.

IFA was also where Samsung unveiled the Galaxy Note 3 as well as the Galaxy Gear smartwatch which will allow us all to live out our Star Trek dreams. It wasn't long before Note 3 pre-orders were being taken. If you've noticed that phones are getting bigger and bigger, the same is certainly true of tablets -- the Panasonic Toughpad 4K is a staggering 20 inches from corner to corner.

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