Articles about Facebook

Facebook, like Google, is all about the ads. Not content with filling newsfeeds with advertising, Facebook Messenger -- already something of a privacy nightmare -- is about to become home to 'sponsored messages'. Ads by another name.

The new ad formats follow on from newsfeed data designed to direct Facebook users to Messenger, and from there the idea is to drive brand awareness and increase sales. But as with other advertising on Facebook, ads are targeted, meaning there is more than a slight degree of concern when it comes to privacy.

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Threatened with legal action if it failed to do so, Facebook has agreed to stop harvesting data from WhatsApp users and using that data to deliver targeted ads. The move comes weeks after the UK's Information Commissioner announced an investigation into the actions of the social network.

Facebook had already been blocked from doing this in Germany, and now the same restrictions are in place in the UK. With so much public interest in privacy, it is likely that other countries will follow suit in clamping down on Facebook's data collecting activities.

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Facebook, it is said -- much like Big Brother -- is watching you. Privacy groups have long warned about the potential for information shared on the social network to be misused, and now an insurance company is planning to make use of the status updates customers post to determine the type of drivers they are.

The controversial move finds Admiral Insurance using an algorithm to analyze the posts of new drivers in a bid to determine the type of people they are. By linking 'likes', writing style and other factors, Admiral believes the system -- called firstcarquote -- can be used to accurately assess how safe a driver someone is.

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There is just over a week to go until the most important US election in living memory is over. On 8 November voters will hit booths to indicate their preference for Trump, Clinton, or one of the various independents. Facebook is getting in on the action, looking to let users know about the candidates and to encourage voting.

While the new Facebook feature lets you vote for candidates by favoriting them on the new site, the social network is quick to point out that this is not online voting -- votes placed on the site will not count towards the election proper. So what’s the point?

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Earlier today we reported about allegations from ProPublica that Facebook is engaged in what appears to be racist ad targeting by excluding based on 'ethnic affinity'. Facebook, predictably, refutes these claims.

Firing up full-on defensive mode, Facebook says that its users benefit from targeted content that is more relevant to them. To use the company's marketing spiel, this is "especially critical for people who choose to affiliate with ethnic communities". Far from being racist, this exclusion targeting technique is actually used to avoid causing offense, says Facebook.

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Advertisers on Facebook are being given the opportunity to exclude people of certain ethnicities from seeing their ads. This is the accusation made in a new report by ProPublica, and it's a feature that -- if true -- would be both racist and illegal.

Just as for Google, advertising is big business for Facebook, and the social networking giant is keen to give advertisers all of the tools they need to ensure the maximum return on their investments. But the revelation that the audience for ads can be targeted by excluding those with a particular 'ethnic affinity' is more than a little disturbing.

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Out on the streets people may be keeping an eye open for killer clowns, but on Facebook this Halloween things are also taking a frightening turn. The social network is using this spooky time of year to introduce augmented reality masks to Live video -- with a Halloween twist, of course.

At the same time, Facebook is also adding "limited-edition" Halloween reactions. These transform the now familiar Like, Love, Haha, Wow, Sad and Angry reactions in something rather more ghoulish.

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In an effort to make it easier for users to pay through its messaging service, Facebook has added PayPal as a new payment option in the Messenger app.

The deal between the two companies will allow customers to use PayPal when shopping through Facebook Messenger -- and they will even be able to use the service to pay for items purchased through merchants' chatbots. The online payment service had added that it will also be making it easier for users to link their PayPal account to their Facebook account.

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Okay, I’m back, still without cataract surgery but I have the fonts cranked-up on this notebook and my one working eye is still, well, working so I am, too. My next column will be about last week’s Internet DNS failure but right now I want to write about all these folks who have been asking to connect with me on Facebook, LinkedIn, and other social media. I’ll bet you have the same problems that I do.

Once you have enough connections (I have 2785 Facebook "friends" and 2552 "connections" on LinkedIn) you become a target for people trying to build their networks. In the beginning my philosophy about these things was to never ask anyone to be my friend or my connection but to always accept any friend or connection requests. I didn’t feel I was taking advantage of anyone yet my networks grew nicely, though I’d hardly met any of these people in real life.

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Despite a desire to be more connected than ever before, people are simultaneously more concerned than ever about their security and privacy. This is certainly true when it comes to messaging tools, and the privacy features offered by a particular app or service can be what sways your decision to use it one way or the other.

Justice group Amnesty International has spent some time analyzing the privacy and encryption found in a number of popular messaging tools and compiled results in a ranked list. The findings make for interesting reading, not least because Facebook is ranked the most highly.

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Facebook has stated time and time and time again that it is not a media company, despite appearing to act very much like one. The company's protestations become all the more difficult to swallow when one looks at the way it handles news. In reality, Facebook wields far more power and influence that it's willing to admit.

There have been countless instances of Facebook censoring posts from individuals, groups and organizations. Facebook appears to have an unwritten (or largely unpublished) set of rules defining what can be posted on the social network, and just this week Facebook staff wanted to censor posts by Donald Trump because they were considered hate speech. Zuckerberg disagreed, overruled his employees and allowed them to go ahead. One rule for us, another rule for them.

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Facebook is keen for people to keep talking. Recently the company has been pushing its Messenger app as a way for people to stay connected in a variety of ways, but it has also noticed a problem -- people don’t always have something to talk about.

But Facebook (of course!) has a solution. To help those who struggle with small talk, an experiment is underway whereby Facebook Messenger will suggest possible topics for conversation. These are, obviously, not just random suggestions, but topics based on the activities of the participants -- opening up the usual privacy concerns that tend to be associated with Facebook.

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Little more than a week ago, Hurricane Matthew rolled up the southeastern US coast, wreaking havoc from Florida to North Carolina, with the latter seemingly getting the smallest hit, though it turned out the worst in the long run. My cousin, located there, was without power for some 48 hours and was forced to place his phone in power-saving mode. This eliminated Messenger and all information we received from him afterwards came from texts.

SMS, it seems, is fine in that mode, but Messenger was not -- he claimed he could see that he had messages, but he couldn't read them.

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When Facebook Live launched as a service available to everyone (after a celebrity-only debut) it didn’t take long for people's fears of terrible incidents being broadcast to come true. We've had celebrities livestreaming, we've had death, injuries and accidents livestreamed. What next? War.

Over in Iraq, the city of Mosul is currently under the control of ISIS. Iraqi and Kurdish military forces are in the process of attacking the city to regain control. What's unusual -- and particularly disturbing -- about this is that the whole event is being livestreamed on Facebook by Kurdish media group Rudaw -- complete with viewers' reactions in the form of cartoon emoji.

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It can be useful finding out when friends are broadcasting live on Facebook, but unfortunately -- depending on your friends, of course -- there is a good chance they won’t be broadcasting something so interesting you’ll want to drop whatever you’re doing to watch there and then.

Facebook will alert you when someone is live, but like any notification, you can disable this so you won’t be alerted when Dave takes a motorbike ride in the rain, or Ellie’s children perform an out-of-tune rendition of "Let it go" from Frozen.

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