Facebook denies its targeted advertising is racist
Earlier today we reported about allegations from ProPublica that Facebook is engaged in what appears to be racist ad targeting by excluding based on 'ethnic affinity'. Facebook, predictably, refutes these claims.
Firing up full-on defensive mode, Facebook says that its users benefit from targeted content that is more relevant to them. To use the company's marketing spiel, this is "especially critical for people who choose to affiliate with ethnic communities". Far from being racist, this exclusion targeting technique is actually used to avoid causing offense, says Facebook.
Facebook accused of using racist 'ethnic affinity' ad targeting
Advertisers on Facebook are being given the opportunity to exclude people of certain ethnicities from seeing their ads. This is the accusation made in a new report by ProPublica, and it's a feature that -- if true -- would be both racist and illegal.
Just as for Google, advertising is big business for Facebook, and the social networking giant is keen to give advertisers all of the tools they need to ensure the maximum return on their investments. But the revelation that the audience for ads can be targeted by excluding those with a particular 'ethnic affinity' is more than a little disturbing.
Facebook adds augmented reality Halloween masks to Live video plus spooky reactions
Out on the streets people may be keeping an eye open for killer clowns, but on Facebook this Halloween things are also taking a frightening turn. The social network is using this spooky time of year to introduce augmented reality masks to Live video -- with a Halloween twist, of course.
At the same time, Facebook is also adding "limited-edition" Halloween reactions. These transform the now familiar Like, Love, Haha, Wow, Sad and Angry reactions in something rather more ghoulish.
Facebook introduces PayPal integration in Messenger app
In an effort to make it easier for users to pay through its messaging service, Facebook has added PayPal as a new payment option in the Messenger app.
The deal between the two companies will allow customers to use PayPal when shopping through Facebook Messenger -- and they will even be able to use the service to pay for items purchased through merchants' chatbots. The online payment service had added that it will also be making it easier for users to link their PayPal account to their Facebook account.
Social media? Bob needs a social mediaTOR
Okay, I’m back, still without cataract surgery but I have the fonts cranked-up on this notebook and my one working eye is still, well, working so I am, too. My next column will be about last week’s Internet DNS failure but right now I want to write about all these folks who have been asking to connect with me on Facebook, LinkedIn, and other social media. I’ll bet you have the same problems that I do.
Once you have enough connections (I have 2785 Facebook "friends" and 2552 "connections" on LinkedIn) you become a target for people trying to build their networks. In the beginning my philosophy about these things was to never ask anyone to be my friend or my connection but to always accept any friend or connection requests. I didn’t feel I was taking advantage of anyone yet my networks grew nicely, though I’d hardly met any of these people in real life.
Amnesty International ranks message apps according to privacy -- Facebook wins!
Despite a desire to be more connected than ever before, people are simultaneously more concerned than ever about their security and privacy. This is certainly true when it comes to messaging tools, and the privacy features offered by a particular app or service can be what sways your decision to use it one way or the other.
Justice group Amnesty International has spent some time analyzing the privacy and encryption found in a number of popular messaging tools and compiled results in a ranked list. The findings make for interesting reading, not least because Facebook is ranked the most highly.
Warning: Mark Zuckerberg decides what's newsworthy, making him the world's most powerful editor
Facebook has stated time and time and time again that it is not a media company, despite appearing to act very much like one. The company's protestations become all the more difficult to swallow when one looks at the way it handles news. In reality, Facebook wields far more power and influence that it's willing to admit.
There have been countless instances of Facebook censoring posts from individuals, groups and organizations. Facebook appears to have an unwritten (or largely unpublished) set of rules defining what can be posted on the social network, and just this week Facebook staff wanted to censor posts by Donald Trump because they were considered hate speech. Zuckerberg disagreed, overruled his employees and allowed them to go ahead. One rule for us, another rule for them.
Lost for words? Facebook Messenger suggests conversation topics at the cost of privacy
Facebook is keen for people to keep talking. Recently the company has been pushing its Messenger app as a way for people to stay connected in a variety of ways, but it has also noticed a problem -- people don’t always have something to talk about.
But Facebook (of course!) has a solution. To help those who struggle with small talk, an experiment is underway whereby Facebook Messenger will suggest possible topics for conversation. These are, obviously, not just random suggestions, but topics based on the activities of the participants -- opening up the usual privacy concerns that tend to be associated with Facebook.
Facebook Messenger gets data-saving mode in beta, test it now
Little more than a week ago, Hurricane Matthew rolled up the southeastern US coast, wreaking havoc from Florida to North Carolina, with the latter seemingly getting the smallest hit, though it turned out the worst in the long run. My cousin, located there, was without power for some 48 hours and was forced to place his phone in power-saving mode. This eliminated Messenger and all information we received from him afterwards came from texts.
SMS, it seems, is fine in that mode, but Messenger was not -- he claimed he could see that he had messages, but he couldn't read them.
Facebook on the frontline: livestreaming Iraqi and Kurdish forces trying to wrestle Mosul from ISIS
When Facebook Live launched as a service available to everyone (after a celebrity-only debut) it didn’t take long for people's fears of terrible incidents being broadcast to come true. We've had celebrities livestreaming, we've had death, injuries and accidents livestreamed. What next? War.
Over in Iraq, the city of Mosul is currently under the control of ISIS. Iraqi and Kurdish military forces are in the process of attacking the city to regain control. What's unusual -- and particularly disturbing -- about this is that the whole event is being livestreamed on Facebook by Kurdish media group Rudaw -- complete with viewers' reactions in the form of cartoon emoji.
How to turn off Facebook live video notifications
It can be useful finding out when friends are broadcasting live on Facebook, but unfortunately -- depending on your friends, of course -- there is a good chance they won’t be broadcasting something so interesting you’ll want to drop whatever you’re doing to watch there and then.
Facebook will alert you when someone is live, but like any notification, you can disable this so you won’t be alerted when Dave takes a motorbike ride in the rain, or Ellie’s children perform an out-of-tune rendition of "Let it go" from Frozen.
Game of Thrones actress Faye Marsay is bullied into quitting social media
The latest high-profile victim of online abuse is actress Faye Marsay, famous for her portrayal of the Waif in Game of Thrones. After finding herself on the receiving end of hate and harassment, she has announced that she is to quit Facebook.
Marsay's decision comes after guidelines were unveiled to help determine whether criminal proceedings should be brought against individuals engaging in online hate crimes.
Workplace by Facebook exits beta, bringing social networking to the enterprise
You may not have heard of Workplace by Facebook, and that could be for one of two reasons. Firstly, it used to be known as Facebook at Work but, more importantly, it has been in closed beta for nearly two years.
Today, Facebook announces that Workplace is now available all over the world, giving enterprise users a way to stay connected with co-workers. Promising "the best of Facebook plus new features", Workplace can be used by any company or organization that feels a personalized, internal social network with messaging capabilities could be beneficial.
Facebook's new Events app helps you discover what's going on near you
If you're a keen Facebook user, you may well have accepted invites to events advertised on the social network. To help make your life a little easier, Facebook has now launched a new, dedicated app called simply Events from Facebook to more easily find out what's going on nearby.
More than this, the app can pull in information from your existing calendar so you can see all of your events and appointments in one place to avoid double-booking yourself. It's iOS-only for the time being, but an Android version of the app is in the pipeline.
Everyone now has access to Facebook's Secret Conversations, so take control of your privacy
Facebook has been testing its privacy-focused Secret Conversations feature with a select, and then wider, group of users for a little while now. Today the end-to-end encrypted messaging system rolls out to everyone. If you're concerned about your privacy (firstly, why are you using Facebook?), it's your duty to use it.
Secret Conversations remains an opt-in feature, and once enabled it means that only the sender and recipient are able to see messages -- there is no scope for interception by Facebook or any other third party. There's also an important self-destructing messaging option, but there's one glaring problem.
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