Articles about Search engine

Google is hitting back at the Department of Justice over a proposed plan that could force massive changes to how the company operates. The DOJ, which sued Google back in 2020 over search distribution practices, is now pushing for remedies that Google says go way too far -- and could end up hurting American consumers, innovation, and even national security!

In a new blog post, the search giant says the proposed changes are not only unnecessary but also dangerous. At the heart of the issue is how Google partners with phone makers and browsers to make its search engine the default. According to Google, people use its search because they want to -- not because they’re forced to. The company says blocking these deals would just make it harder for people to get to the services they prefer, with alternatives like Microsoft’s Bing being pushed on users instead.

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Google is making a huge change to the most famous and widely used search engine in the world. And it is the global nature of Google search, and the internet in general, which is at the heart of the change.

For a very long time, Google has used different URLs for its search engine in different countries -- google.co.uk in the UK, google.es in Spain, for instance. But no more. The company has announced that different country code top-level domain names (ccTLD) are no longer needed and will not be used.

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When illness strikes, many people turn to 'Doctor Google' for health advice. While this can be helpful in many cases, searching for symptoms can also throw up some terrifying potential 'diagnoses', but AI has been used to try to avoid providing either fearmongering suggestions or unhelpful advice.

Google is aware that it is often a first port of call for people trying to work out what condition they may have and how to best approach treatment, and the company has announced numerous improvements and new feature to make its offerings more helpful and trustworthy -- as well as starting to provide suggestions from non-medical experts.

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There is a high chance that there is information about you online -- there can be very few people for whom this is not true. While it is hard to avoid having an online presence, having personal information appearing in search results can be disturbing, even dangerous.

This is precisely why Google’s “Results about you” tool exists. Since 2022, it has been possible to request the removal of personal information from search results using this tool. Now a major redesign makes this process even easier, and lets you request the removal of outdated results too.

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While it has its fans, Bing trails behind Google in user numbers and in other areas. The search engine wars of recent years have major echoes of the battle of the browsers of yesteryear, and the latest development sees Microsoft adopting rather underhand tactics.

For many people, Bing has been set as the default search engine, but this doesn’t mean that it is what users want. Currently, if you perform a search for the term “Google” using Bing, you’ll find that the results page has been given a very, very Google-like makeover -- seemingly in a bid to fool people into thinking they are already using Google.

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You may remember that earlier this year Google took the decision to retire cache links from its search results. At the time this caused annoyance and frustration, but these feelings were tempered by the possibility of some form of future resurrection of the feature.

And now that time has come. Teaming up with the Internet Archive, Google search results now link back to cached Wayback Machine versions of pages in addition to the one that is currently live. The Internet Archive sees it as a continuation of its “commitment to preservation”.

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It's not often that Google makes a change to its search engine that proves almost universally popular, but with the introduction of a new Web filter, the company seems to have achieved just that.

Eliciting reactions such as "Holy shit are they making the search engine useful again", the Web filter joins existing filters such as Videos, Images and Shopping that are already found at the top of search results. Rolling out right now, the only complaint so far appears to be that there is (currently) no way to set this as the default view.

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New research from BlueVoyant shows the use of malicious search engine ads is on the rise and poses a significant threat to internet users and companies.

These ads can lead to phishing websites or malware downloads, putting personal, financial and corporate information at risk. For companies, a compromise via phishing can lead to brand reputation damage, financial loss, and loss of customer trust.

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Aa a company synonymous with search and a love of AI, it is little surprise that Google is combining the two. But people familiar with the company’s plans suggest that AI-powered search features could have a price tag attached to them.

The move would be a first for Google as the company has never charged for any search product, and it could be a sign that ads are simply not bringing in enough money. It is something that has been described as a big change to its business model, but it is not clear if this is a sign of further search-related charges to come.

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Google has decided to retire a useful and much-loved feature of its search engine. The 'cache' option used to appear as a link in a search result, giving the option of accessing a previously cached version of a page, but it was removed recently.

For now, the feature remains accessible using the search format cache:domain, i.e. cache:betanews.com, but this option is going to be killed off too. There are hopes that the option to view cached versions of web pages may be restored, perhaps using the Internet Archive, but this is yet to be set in stone.

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Microsoft is introducing AI into most of its products and services, and its search engine, Bing, is one of the tools that benefits the most from this addition.

Today, the search giant takes things a step further still, with the introduction of a new AI-powered feature in Bing called, Deep Search. This addition aims to provide more relevant and comprehensive answers to complex search queries, boosting the existing web search rather than replacing it.

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There are some significant changes being tested on Google.com. A major focus on news could on the horizon as Google explores adding a Google Discover-style newsfeed to its search engine homepage.

Google Discover is something that will be familiar to many mobile users, offering up an algorithm-driven personalized selection of news stories. Now very much the same feature is being tested for desktop users.

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Google has announced the rollout of a series of new and updated privacy tools designed to give users greater control over the removal of information about themselves from search results. A new privacy dashboard will alert users if search results start to include their contact information.

As well as making it easier to request the removal of such personal data, Google is expanding its privacy protections to give people a way to remove personal, explicit images from search results. There are also expanded controls for limiting the appearance of other explicit images in searches.

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Visibility is everything in business. That used to include spending money on a billboard and a flashing sign, but today it's all about your web presence. Google reports that 97 percent of consumers look for local businesses online. If you're a single entrepreneur or freelancer, you must have a good presence in web to stand unique from everyone.

However, what exactly is an online presence? How do you stand out from the crowd when there are so many small enterprises vying for customers' attention? This manual will explain the advantages of building an online brand for you and show you how to do it successfully.

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Since its public unveiling at the end of 2022, many have speculated that ChatGPT is the ultimate route for Microsoft to gain market share and overtake Google as the leading provider of search. In fact, some have even gone as far as saying that it will be a Google Killer, ending its supremacy of search engines online. However, the idea of generative AI making search irrelevant is a misunderstanding of what this technology genuinely represents. 

If we look at how Google has launched Bard, its alternative to ChatGPT, it’s clear that generative AI is not a threat to search but rather an enhancement. Marketed as a complement to search, Bard represents Google’s entry into the generative AI market and its chance to rewrite the narrative around this technology. With ChatGPT and Bard taking the internet by storm, this distinction is crucial for organizations. While generative AI is powerful, complementing it with search greatly enhances its power and versatility, and may be the perfect solution that businesses have been searching for to gain a competitive edge.

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