Google releases extended version of the Android Wear commercial

In the hours running up to the big Apple show, Google attempted to rain on the Apple Watch parade by pushing its own wearable platform with a new ad. We already knew about the technology, but the cheeky move got the attention of many people. It was nothing more, nor less, than a smart business decision.

However, what we saw that day was only part of a longer format video which the search giant has just released on YouTube (naturally). It's still only one minute long, but that's a virtual lifetime compared to the original 18 second clip.

It's really just more of the same. It's all about the show, though the watches obviously play a primary role. The dancing grabs the attention and the wrist-wear stands out prominently in each of the moves. What it lacks is any detail about the functionality of the device you're seeing.

The ad, which you can watch below, shows off the watch nicely, but seeing the functionality would likely do a better job of selling it to the masses. Perhaps in the next spot the company will take that step, not to mention reminding folks that Apple didn't just invent a new platform. Of course, neither was Google the first to market -- the concept dates much further back with products like the Timex Datalink and others.