EMI Signs Video Deal for Microsoft Zune

Microsoft's highly anticipated Zune media player will get a boost from record label EMI, which said Thursday that the devices will come preloaded with music videos from its artists. The deal also seems to confirm that at launch the device will have video support. Videos from American band 30 Seconds to Mars and British band Hot Chip were among those mentioned for inclusion in the player.

EMI did not provide specifics on Zune, but it believed content from other labels would also be preloaded on the device as well. At least one other label, Universal, is known to be in discussions with Microsoft regarding the player. Other labels have not publicly commented on any talks. Analysts consider the Zune to be the first potential competitor to the industry-dominating iPod, which had a 75 percent share of the market in the second quarter, according to NPD Group.