Live Earth Breaks Streaming Records
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Microsoft's MSN division said over the weekend that its online simulcast of Live Earth had broken all previous records for online events with over 10 million streams served, surpassing the previous record held by AOL's Live 8 coverage in 2005.
That number is expected to increase as viewers come back and watch highlights of the concerts over the next several weeks on MSN's Live Earth Web site. Videos of the performances from about 100 artists will be included along with interviews, photos, and community features on the site, remaining available for "several weeks," MSN said.