New 'Daily Show' Site Launches with 13,000 Clips
Comedy Central has launched a new Web site in beta for The Daily Show With Jon Stewart, giving the program its own destination and making available 13,000 video clips. Although full-length episodes will not be viewable, users can search for and view specific segments free of charge.
The effort is a sign that media giants like Viacom, which owns Comedy Central, are finally embracing the Web as a means for distributing content. Because clips dating back to The Daily Show's debut in 1999 will be available to watch, the company expects to attract even those who religiously watch Jon Stewart on TV. Viacom has placed 5-second ads before each video to offset the site's costs.