Sony Announces In-Game Ad Division

With the PlayStation 3 not generating the revenue Sony expected, it now appears that the company is looking at in-game advertising to turn its gaming division around. The new division will be headed by Darlene Kindler, a two-and-a-half decade veteran of the consumer electronics industry. She will assume the title of network advertising director, and report to Sales and Business Development chief Phil Rosenberg.

Kindler will be tasked with developing an in-game advertising strategy for all of Sony's PlayStation platforms, as well as advertising within the PlayStation Network. She had most recently worked with Adscape Media, an in-game advertising company that was acquired by Google in March, and previous to that had worked at Nintendo as part of the company's start-up team. Sony did not say when the advertising would begin to appear in its games.