Want A Download With That?

McDonald's joined the digital content revolution Wednesday as it began beta testing m-Venue, its digital media content service. At select locations, users would be able to browse and download music from several labels, including Sony BMG and Universal via a Wi-Fi connection. The first restaurant to offer the service would be in Schaumberg, Ill., about 20 miles from Chicago.

The company has equipped the resturant with wireless Internet, and has added widescreen displays that would promote the service and its content, as well as allowing users to send text messages to be displayed on the screen. According to McDonald's, food sales have increased 17 percent since the service was introduced.