MTV, Warner Take Music Videos Mobile
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MTV Networks on Monday announced that it had signed an agreement with Warner Music Group to use its music videos in an upcoming mobile offering. The agreement is the first to allow on-demand access to music videos over a wireless network. Also, MTV plans to make excerpts of some of its programming available for download as well.
Original content will come from the company's various networks, including MTV, VH1, CMT, and Logo. "This is a great leap forward in the evolution of our mobile video strategy, and we look forward to developing more exciting initiatives in this space over the year to come," said Judy McGrath, Chairman and CEO of MTV Networks.