SBC to Change Name to AT&T

Once its $16 billion merger with AT&T closes next month, SBC says it will adopt the AT&T, Inc. name and introduce a new logo for the company. SBC has always said it planned to use the AT&T brand, but the announcement confirms the end of the SBC name for the company's products and services.

"The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers," SBC CEO Edward Whitacre said in a statement. "No name is better-suited than AT&T to represent the new company's passion to deliver innovation, reliability, quality, integrity and unsurpassed customer care."