$200 Blu-ray price point now matched by Vizio

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Vizio has announced its first Blu-ray disc player, also supporting BD-Live content and also priced at $199.99.

The VBR100 Blu-ray Player uses 1080p and upconverts from 720p and 1080i -- unlike Memorex', which also upconverts from 480p. Vizio promotes its unit's "super slim" dimensions of 17 X 11 X 2 inches. Memorex has not yet revealed the size of its player.

It is scheduled to be available in April, compared to the Memorex unit, which is due to ship in early summer.

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