Memorex Blu-ray tests the $200 price point

Following the prediction before the holiday shopping season that prices for Blu-ray players would fall further into the $150-to-200 range, Memorex has announced its MVBD-2520, a Blu-ray player for $199.99.

The device, due to ship in early summer, includes Profile 2.0 or BD-Live via an Ethernet port, enabling consumers to download extra features and online bonus content, as well as firmware updates. It uses 1080p but can convert up from 480p, 720p, and 1080i.

Older models without Profile 2.0 support have already been available under $200.