delivers TV content rather than just TV listings

CBS', a site formerly providing information about television programming has begun its transition to a video site, and is expected to announce some critical distribution deals today.

Numerous reports have surfaced that CBS has signed content distribution deals with PBS, Showtime, MGM, Sony, and Endemol USA (the company responsible for Deal or No Deal, and 1 vs. 100) that will bring a multitude of new shows to's streaming video library. is transitioning into CBS' answer to sites like Hulu, Veoh, and Fancast, where streaming video content from numerous providers is accessible from a central portal. Each of the aforementioned sites, as well as ones such as AT&T's VideoCrawler, offer users their own way to interact with the video content. gives users the ability to rate shows, have in-site chats while shows are playing, or create polls, reviews and blogs.

The new distribution deals will not provide exclusive content, but will deepen the well of choices the site will be able to provide its users, with both clips and full episodes of such programs as Dead Like Me, Brotherhood, Dexter, The Adams Family, The Outer Limits, and Starsky and Hutch. According to its own audience profile, 55% of users are female, while 45% are male, with an average age of 34 years. 64% watch TV shows online, and 61% visit to get details on particular shows or actors.

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