HubSites lets local businesses harness the mobile web
The Texas-based marketing platform for small businesses Main Street Hub is introducing HubSites. These provide a mobile-friendly landing page to act as a link to a company's main site.
Features include a prominent click-to-call button, the ability to capture testimonials, Google Maps integration, a real-time Twitter feed and more.
"Today’s local consumers are hopping on their smart phones for information about local businesses at an increasing rate, yet local businesses are not keeping up with this shift," says Andrew Allison, co-CEO at Main Street Hub.
"Local business websites are hard to use on mobile phones and, as a result, they have the effect of pushing customers away. HubSites, on the other hand, are designed to convert mobile phone users into customers, using social media and mobile design to take advantage of opportunities to gain new customers the very moment they are making a purchasing decision".
According to a BIA/Kelsey survey mobile searches will overtake those from desktops by 2015, yet the majority of small businesses don't have a specific mobile website. HubSites allow B2C companies to stand out from the crowd and get ahead of the competition by offering a straightforward landing page. As part of the full Main Street Hub package they can help smaller companies to manage their online reputation and attract more customers.
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