Instart Logic helps eCommerce sites gear up for the holiday season
The holiday season is peak selling time for online businesses, so it's imperative that websites optimize their shopping experiences to acquire first-time visitors as customers.
Cloud application delivery specialist Instart Logic is launching new performance solutions designed to optimize website experiences for retail and e-commerce sites.
A new One Time Cache solution helps sites acquire first-time visitors with fast, personalized experiences, while User Prioritization allows companies to optimize revenue by predictively prioritizing users during peak traffic times. The new capabilities are the start of a family of features using predictive algorithms and big data to improve website performance and user experience.
"The holiday shopping season offers eCommerce websites a once-a-year opportunity to convert new visitors to customers and to optimize revenue from loyal customers," says Manav Mital, CEO of Instart Logic. "Instart Logic is helping eCommerce companies leverage software technologies like predictive algorithms and big data to improve business performance during the most important time of the year".
One Time Cache allows sites to predictively pre-load dynamically generated web pages and serve them from cache to first-time visitors. By avoiding the round trip back to the customer's origin it improves performance by between 30 and 50 percent for first-time visits to a retailer's website.
User Prioritization predicts which users are likely to be the most valuable and prioritizes those users at peak traffic times. By controlling the percentage of end users who are able to access the site and prioritizing certain higher-value buyers above others, companies can increase revenue under unexpected loads. Being able to control and manage the flow of web traffic during peak times allows for a dramatically improved user experience, improving customer retention and revenue.
More information on Instart Logic's solutions is available on the company's website.
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