Businesses are relying more on data to make decisions

According to a new survey of IT decision makers, 73 percent rely on data more to make business decisions and 33 percent believe the value of data has permanently increased since the beginning of the COVID-19 pandemic.

The study from Druva surveyed 700 IT decision makers in the US and UK and underpins the importance of maximizing the value of data as businesses navigate an unprecedented global landscape.

Among other findings, COVID-19 is increasing concerns around data protection, with 73 percent of respondents more concerned with protecting their organizational data from ransomware than they were before the pandemic.

Digital transformation plans have been accelerated by between one and five years too, according to 68 percent of respondents. And those plans are delivering, with 82 of respondents saying they have seen value from initial digital transformation efforts, although they say they still have some ways to go, with access to data now the number two obstacle to implementing digital transformation successfully, after budget and finances.

But while 70 percent of respondents are confident in their ability to maximize the value of data, 41 percent say the data they collect is not readily available or accessible when needed for decision making. Despite this 79 percent see data management and protection as being a competitive business advantage.

"The rapid move to remote work has permanently changed the way businesses operate, accelerated digital transformation and increased the value of data as a business asset," says Jaspreet Singh, founder and CEO of Druva. "As companies realize that business resilience is data resilience, more and more are turning to Druva to protect and unlock its full value. Tomorrow as we bring together the industry's most innovative leaders, our goal is for all organizations to realize the promise of the cloud era for their customers and communities."

You can read more about the study on the Druva blog.

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