Joe Wilcox

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo."

That's some of the text from Apple's famous "Think Different" marketing campaign from 1997 to 2002. The promotional likened Apple and Mac users to legendary individuals who stepped outside the mainstream, who expressed their independence and defied convention. Today, iPad is the status quo for tablets. What irony. Buyers of 1.2 million non-iPad tablets, sold at US retail, are the individualists -- the rebels who dared buy something else.

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"Beginning this week Acer and Samsung Chromebooks will be available starting at $299", Googler Venkat Rapaka blogs today. Is that price low enough for you or perhaps as present for a relative? For $100 more than Kindle Fire, you get a keyboard, double the storage (16GB vs 8GB), similar cloud connected benefits, comparable battery life and bigger display. Well, I had to ask.

If you want to answer, fire off in comments. This is a serious question. Because there is a right price, one making Chromebook an appealing alternative to a new laptop or tablet. Before the price cuts, Acer and Sumsung models started at 349.99. Some commenter surely will claim price cuts are sure sign Chromebooks aren't selling well. Oh yeah? Consider this: Samsung is releasing a black Series 5 Chromebook (to go alongside grey and white ones) and prices fall for lots of reasons, such as economies of scale when products sell well, lower component prices or holiday prices. Reasons aside, is $299 low enough for you?

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US Thanksgiving is this Thursday, and their friends across the ocean have something for the Apple Fanclub of bloggers and journalists to be grateful for: Canalys predictions that the Mac maker will be the No. 1 PC vendor next year -- gasp, possibly during holiday 2011. "HP and Apple will fight for top position in Q4, but Apple may have to wait for the release of iPad 3 before it passes HP", Canalys analyst Tim Coulling says.

It's an amazing proclamation, considering that IDC put Mac global share at a puny 5.2 percent in third quarter. You'll read lots of gleeful headlines today about how Apple is going to strip HP's britches, then leap to the top spot. Canalys' magical prediction is all about counting. Is a tablet a PC? The UK-based analysis firm says yes, and adding iPad to the mix pulls Apple up from the doldrums to the stratosphere.

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The results are in to BetaNews poll "US Congress is considering two new copyright bills: PROTECT IP and Stop Online Piracy Act. Do you support them?" Among the 2,560 people who responded to the question (so far), 63 answered "Yes". Who are these people? I'm surprised it's that many. Only 95.43 percent answered "No" to legislation with wide bipartisan support and likelihood of passing both Houses in some form.

"Whenever you hear about something having 'bipartisan' support, hold onto your wallet and don't pick up the soap" writes commenter psycros. My own reaction is equally strong, and the proposed bills are supposed to protect me. I'm a victim. Everyday people steal copyrighted content BetaNews paid to produce and posts it for their own profit -- if nothing else feeding off the Google economy. PROTECT IP and SOPA are supposed to protect my writing and livelihood as a copyrighted content producer. No thanks.

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Yesterday I coughed up $6.99 for Loud Crow Interactive's digital pop-up remake of the Charles Schultz holiday classic. "A Charlie Brown Christmas" is available for Android and iOS from the Amazon, Apple and Google mobile apps stores -- for smartphones and tablets. The digital book delights, is more than worth 7 bucks and demonstrates how tablet apps/books should utilize the touchscreen. "A Charlie Brown Christmas" is the must-have addition to any tablet you gift. Tablets top this year's holiday wish lists.

But "A Charlie Brown Christmas" also reveals a problematic similarity to the early PC era: Application incompatibilities across operating systems. Schultz's remade classic is available from the three aforementioned stores, and buyers will have to cough up for at least two platforms, if, say, Junior has Android phone and Janie iPad and both want the same digital app/book. They can purchase from Android Market but will have to again at Apple's App Store. Buyers pay twice if they want what functionally is the same content for two different platforms. This isn't a new problem, but visible example because of price (compared to, say, a 99-cent game). Loud Crow's "The Tale of Peter Rabbit" is available from the same three stores and Nook, too. The situation presents hardships for some developers and consumers.

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It's grand opening weekend for Microsoft's 14th retail store, and first on the East Coast, at Tysons Corner Center in McLean, Va. The company pulled back the curtain yesterday at 9:30 am ET, just down the way from Apple's first-ever retail shop.

I was there when Apple Store opened in May 2001 and regret missing Microsoft Store's debut there. I lived in the Washington, DC area for 23 years before moving to San Diego in October 2007. Tysons Corner is my favorite of the Beltway malls.

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Google's Galaxy Nexus TV spot is simply exceptional. Good advertising is aspirational, and the 60-second commercial is every bit. Something else, and this is particularly true for gadgets: Good marketing emphasizes benefits, not features.

Sales started today in Europe, and I'm feeling oh-so cheated here on the other side of the Atlantic. Where's my Ice Cream Sandwich?

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What? You expected something more reasonably priced, given the recession? Bwhahaha. You're gonna be Grinch if you give anything less. Today, Nielsen released its holiday wish survey for kids ages 6 to 12. It's what they want to buy in the next six months, but Santa comes sooner.

Holiday shopping for school-aged pre-teens isn't what it used to be. Bicycles, train sets, Barbies, Hello Kitty goodies aren't good enough for the youngest Millennials. Forty-four percent want iPads, up from 31 percent last holiday. I guess not enough six-to-twelves got Apple tablets last year.

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Shortmail is now available for iPhone, tapping into capabilities from iOS 5. The service brings Twitter concepts to email, limiting messages to 500 characters (It's 140 for Twitter). Startup 410Labs took the wraps off cloud service Shortmail in June. The iOS app debuted on November 16.

On the web, users can claim their shortmail address by logging into their Twitter account. "Using the Twitter integration in iOS 5 (which is required), we instantly convert your Twitter accounts into Shortmail accounts. No hassle, no signups, no passwords. It 'just works'", says 401Labs CEO Dave Troy.

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How else could he react to the stunning news that Macs now have 5 percent global PC market share. Surely the Windows monopoly is teetering on its foundations. OMG! It only took Apple 10 years to achieve this stunning milestone. Steve Jobs set the 5 percent goal a decade ago when launching the first Apple Store. Quick send the EMS team to Ballmer's office!

Needham analyst Charlie Wolf claims the 5 percent number, really 5.2 percent, globally, based on IDC third-quarter data on PC shipments. Apple Insider posted the numbers late yesterday. I haven't seen the report yet today. But who would make up something like this or stretch the numbers by X percent? So in a break from form I'm sourcing Apple Insider until the report reaches my bursting inbox. Usually, I wait on the original source.

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Last in a series. I've got a box full of Microsoft mice cluttering up the living room, and my wife begging please to get rid of them. So with that pressure, I must finally announce winners of our "Five Reasons to Quit Windows XP" contest. My apologies for the delay. Winner for the Windows Phone 7 contest will come quicker.

Before continuing, I offer heartfelt thanks to Microsoft's hardware PR team for providing the mice five lucky winners will receive. In appreciation, let's plug Microsoft's "The Art of Touch" contest. Click the link to create online art, which I can say from trying works better with some kind of touch device. According to Microsoft:

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Late this afternoon, Google Music officially launched in the United States, ending a limited beta that started in May. The service differentiates from others by emphasizing mobile devices and by providing free full song or album plays when shared. Google will sell music from Android Market, where it also offers ebooks and movies. The search and information giant encodes tunes as 320Kbps MP3s, surpassing Apple's iTunes and other digital music sellers.

One million people participated in the invitation-only beta, streaming 2.5 hours of music every day. Google distributed 100 million free songs during the beta. Until today, Google Music was little more than a storage locker for tracks people already owned. Now users can buy tunes, too.

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This morning, as I write, the US House of Representatives is conducting a hearing on the Stop Online Piracy Act. Senate version of the bill is PROTECT IP. Either bill would dramatically change how Americans use the Internet, by granting power to shut down sites for many reasons -- in the case of SOPA simply for linking to another site or content that may be pirated.

I'll probably write a commentary about the bills, which their critics claim will undermine free speech that made the World Wide Web an enabler of communications, commerce and transparency. Many opponents of both bills express greater concern about the House version, SOPA, which was introduced in late October. Patrick Leahy (D-VT) introduced the Senate version, PROTECT IP, in May. The bills' motivations are simple: To extend copyright protections to the Internet.

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People die. There is a period of mourning. Business goes on. So it is that today, more than 45 days after Steve Jobs' death, Apple replaced him as chairman of the board. If there is a day to truly mark the end of the Steve Jobs era, this is it.

Arthur Levinson, an Apple board member since 2000 and co-lead director since 2005, is the new chairman. Jobs was chairman and CEO. His successor, Tim Cook is chief executive only.

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In `80s classic movie "Back to the Future", young George McFly approaches Lorraine Baines and flubs his introduction. Meaning to say "I'm your destiny", McFly nervously utters: "I'm your density". For business of all sizes, density is their destiny as they look ahead to the post-PC era and either acquiring or outsourcing massive datacenter capacity.

The three years ahead will be tumultuous, as businesses look to balance converging and contradictory priorities as they rush to the cloud, or sometimes not. Any organization offering connected services -- whether to employees, business to business or business to consumer -- must think about expanding density as their destiny. Should they consolidate server capacity through virtualization, build datacenters or outsource capacity to cloud providers such as Amazon and Microsoft? There is no stock answer, because businesses' different sizes, global or local reach, IT budgets or operational needs vary so vastly. But there are trends that will hugely affect decision-making.

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