Articles about Advertising

That Google encroaches on user privacy is not a startling revelation by any stretch of the imagination. But a recent change to the company's Privacy Policy means that information from DoubleClick ads can now be used to identify individuals and track them online.

The changes to the policy have not been hidden -- the details and alterations are visible in an archived copy of the document -- but it has not been advertised either. The implications of the change are huge. Since purchasing DoubleClick back in 2007, Google kept identifiable user data separate from anonymized ad tracking. This is no longer the case.

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The German government has labeled Tesla's use of the Autopilot name to describe its assisted driving technology "misleading" and asked the US car maker to stop using it in advertisements. The system is not currently completely autonomous, as it requires driver supervision, based on SAE standards.

"In order to prevent misunderstanding and incorrect customers’ expectations, we demand that the misleading term 'autopilot' is no longer used in advertising the system", says German transport minister Alexander Dobrindt. "Autopilot is a pure driver assistance program, and not a highly automated vehicle that can be operated without constant attention of the driver".

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YouTube has announced a new platform which will make creating video ads for the site easier. The number of visits, as well as visit duration, have gone up lately, and the company wants to cash in on the momentum. The new offering is called YouTube Director -- a solution to help businesses create a professionally-looking ad in no time.

There are two ways to do it: the YouTube Director for Business app and the YouTube Director onsite service. The former, free and currently only available in iOS, helps businesses create an ad through a custom template. With a step-by-step walkthrough, the app will "help the business understand not only what to film, but what to say and when".

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The New York Times is one of the most respected news publications. Yeah, some folks call it a liberal propaganda tool, but I disagree with that stereotype. While the paper does tend to lean left, ultimately, it is based on common sense and forward-thinking.

Today, the aforementioned paper endorses Hillary Clinton. While this was totally expected, it is still historic. Why? Because it is backing the first-ever female candidate for president that is representing a major party. When I clicked the link for the article, I was excited to read it -- I have many women in my family, and it made me proud. Unfortunately, my pride quickly turned to disappointment and shame. There, in the middle of the endorsement, was an online advertisement featuring an almost naked woman.

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The social networking giant has managed to attract the ire of advertisers after it revealed that it overestimated video viewing figures for two years. A flaw in the tool used to measure the number of views meant that figures relating to video viewing times were inflated by between 60 and 80 percent.

Just how long people spend watching videos is important information for advertisers, but Facebook managed to miscalculate average viewing times by ignoring views lasting under three seconds. With so much of Facebook's incoming revenue derived from advertising, and the importance the company places on video, the snafu is an embarrassing one that advertisers will take some time to forget.

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With all the buzz and fuss over ad blockers and how they hurt the internet we know today, it's interesting to see just how much traffic these ads actually drive. As it turns out, more than you'd expect. According to a new report by Adobe Digital Insights, more than two thirds (68 percent) of all European traffic is driven by ads. General traffic is also growing. In Europe, more than half (54 percent) of sites grew their traffic in the last three years.

Also, mobile advertising is catching up. Personal advertising, an ads strategy which seems to be working quite nicely, is not as popular in Europe as it is in the States, the same report says. Personalized ads, such as direct emails or social advertising, accounted for 36 percent of new traffic for growing U.S. websites. In Europe, that percentage is at eight.

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It has been difficult to ignore the issue of online ads recently. Facebook’s approach to ads has been in the news in particular, but the battle between advertisers and ad blockers is one that has rumbled on for some time -- and looks set to continue to do so. At the forefront of ad blocking is Adblock Plus, and the company has just announced a new ad platform that aims to deliver ads that will not irritate internet users too much.

Acceptable Ads is an idea that has been bounced around for a while now, but today it has been relaunched as a completely new platform -- the Acceptable Ads Platform, funnily enough. It has two primary directives: to increase the transparency of Acceptable Ads, and to provide website creators with easy access to a database of pre-whitelisted ads that they can use to monetize their sites.

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For a little while now Microsoft's ad campaigns have been less about highlighting its own products, but a vehicle for knocking others'. It's something we've seen numerous times with the company's Surface ads, and now there's another one.

This time around we see the Surface Pro 4 compared to a MacBook Air. Microsoft says the former is better than the latter because it has a pen. Oh, and a detachable keyboard. But the tone of the ad is just so ridiculous, it serves only to make Microsoft look pathetic.

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UK carrier Three is committed to its plan to offer ad-blocking for customers using its network at some point in 2017, despite opposition from the EU.

In May, the carrrier first revealed its plan to block mobile ads for its customers for the entirety of one day in June. Three is of the belief that its users should not be forced to use their mobile data to display ads which are irrelevant to them and often invade their privacy.

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Mobile operator Three had hoped to roll out a network-wide ad blocking system that would prevent the appearance of up to 95 percent of adverts has been shot down by a European regulator.

Citing net neutrality, the Body of European Regulators for Electronic Communications (Berec) says that Three's plans were incompatible with providing an internet access service. The decision comes despite the fact that Three's ad blocker would have been optional for customers.

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Twitter is to start sharing ad revenue generated by videos with the people who create those videos. The monetization model will start in the US for now, but it opens up a platform that was previously only available to big names such as the NFL and CBS.

All of the key players in social media are focusing their efforts on video, and in giving users the opportunity to make money through their footage, Twitter is really upping the ante. It's a move that pits the company against the likes of YouTube, and one that will be seen as a desperate bid to attract more users.

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Apple and Microsoft target the same crowd with the iPad Pro and Surface Pro 4, but they go about it from totally different directions. The former has repurposed a consumer-oriented platform to handle the heavier loads required by prosumers while the latter has tweaked its full-fledged PC operating system to work on a tablet touted to be a laptop replacement.

It is this difference in approach which has proven controversial and, to stir the pot once more, Microsoft has released a new Surface Pro 4 ad to suggest that it is a real "computer" while the iPad Pro is basically nothing more than a glorified iPad with keyboard support. Surprised?

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While I am technically not a millennial, I border on the cut-off. Actually, I think I am considered Generation Y, but I digress. Still, I can understand some of these young folks' likes and behaviors. While I cannot grasp the popularity of Snapchat, for instance, I totally love emoji.

Speaking of emoji, Twitter recently introduced "Stickers" which are really just emoji overlays for photos. In other words, you can jazz up your pictures on the social network with virtual stickers. Yes, it is arguably millennial nonsense, but it is actually quite fun. Today, Twitter announces 'Promoted Stickers' -- a way to monetize the feature. The first partner is Pepsi -- a sugar-water seller which once billed itself as "The Choice of a New Generation".

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Following on from Facebook's decision to override users' ad blocking tools, Adblock Plus has fired one more shot, saying that it will continue the fight for the right to an ad-free social networking experience.

After finding a way to prevent Facebook blocking ads, which Facebook then bypassed once again, Adblock Plus says that while the game of cat and mouse may continue, it wants to use what it describes as "probably be the last time we talk about it for a while" to say that the open source community will fight the good fight for users.

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Facebook's announcement that it would start to punch through ad blockers to make sure everyone sees ads was met with understandable condemnation and consternation. One of the best known ad blockers, Adblock Plus, soundly criticized the move, saying that it was an example of 'cat-and-mouse games'.

And so it begins. Facebook may have said that it will circumvent ad blocking tools, but now ad blockers are fighting back. The open source community has worked is magic and come up with code that circumvents Facebook's circumvention. How meta...

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