Articles about Amazon

Does diversity in tech actually matter?

Diversity has become something of a buzzword in tech, and it's one that companies are only too keen to bandy about at every opportunity. The likes of Apple, Google, Facebook, and Amazon are eager to demonstrate how diverse a workforce they have built up -- but the fact of the matter is that they have all failed abysmally.

This much we know. We've seen that Facebook's workface is far from diverse, Amazon is about as white and male as it gets, and that Apple wants people to believe it's doing everything it can to foster greater diversity. Its latest report shows that the number of female, black, and Hispanic employees has increased but Tim Cook wants to do more. But the big question is: does diversity matter?

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Using Amazon Echo to control your lights with Wink and GE Link

Home automation has become the wave of the future, for better or worse. Not everyone trusts it, but many others embrace it. However it seems to be here to stay now, with websites and podcasts dedicated to it, as well as an ever growing number of products hitting the market, including some rather odd ones.

However most people jump into this endeavor with lights. They seem to be the drug that gets people hooked. And now you can incorporate Amazon Echo into this, as it is quite capable of controlling a growing number of such products.

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The usual suspects top Forbes' Richest People in Tech list

Forbes today unveiled its inaugural 100 Richest People in Tech list. Comprising 100 billionaires, the top of the chart is dominated by all of the names you would expect to see -- Bill Gates, Larry Ellison, Jeff Bezos, Mark Zuckerberg, and Larry Page take the top five slots.

It's not just the names that are familiar. The US is the dominant country in the chart, with more than half of the list filled by American billionaires. The image of California as being the center of the world of technology is borne out by the fact that 49 of the top 100 hail from the western state. So, yes, Bill Gates tops the charts with $79.6 billion, but where are the other big names?

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Why can't Amazon Echo handle this seemingly basic feature?

Since receiving Amazon Echo, Alexa, the name Amazon gives these devices, and I have grown to know one another. We mostly get along, but occasionally argue. It (she?) has learned my habits, but began playing the news the other night while I was watching TV, rather annoyingly. I'm looking forward to testing its home automation features with Nest thermostat and GE Link bulb in the near future. Hopefully Alexa won't decide I no longer need heat or lights!

But what can't Echo do? That's an open-ended question with many answers, depending on what the user wants. However, I'm only asking for one small thing, at least for now.

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Improve your reading experience with the new Kindle Paperwhite [Review]

I'm late to the game, switching from a standard Kindle to a Paperwhite. Honestly, there's nothing not to like about the low-end Kindle -- it's priced right and provides a fine reading experience. But just about everything can be improved upon with a bit effort and ingenuity.

That's exactly what Amazon has done. I can't speak for the first generation Paperwhite, I never used it. But the switch from standard to second generation is a world of difference. It's noticeable right away.

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Google offers lots of free cloud storage to take on Amazon Web Services

The launch of Cloud Storage Nearline brings Google firmly into the battle against Amazon Web Services, Microsoft Azure and all the other cloud platforms currently available, but, unlike search, Google is way behind the competition.

To gain some early customers, Google is offering an enormous 100 petabytes (100 million gigabytes) of storage for free. To a single customer, that is enough to last a lifetime, but for a medium sized business it may last a few months.

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Windows 10 USB flash drives now available to pre-order on Amazon

Microsoft is set to launch Windows 10 on July 29, and if you’re running Windows 7, or later, you can already reserve your free upgrade through the Get Windows 10 app in the system tray. If you don’t have a valid Windows 7 or 8.x license (you’re running XP, for example), or you want to install Windows 10 on a new system, you’ll need to buy a copy of the OS.

The good news is Windows 10 Home and Pro are now available to pre-order on USB flash drives direct from Amazon.

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Living with Amazon Echo

There's no reason to give you a full review of Amazon's Echo, my colleagues have already said plenty on that score. Instead I wanted to explain what living with Echo is like after one day. Yes, that's how long I've had the device, so this is a "first impressions" in the truest sense, and they run all over the place.

First, Echo has very solid build quality; it's a hefty device and it's very easy to set up -- plug it in, download the Android app and you're on your way. The app walks you through the process and there isn't a whole lot to it.

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What did you buy for Prime Day?

Well, July 15th is behind us and Amazon's promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn't that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some commenter usually does): I plunked down $143.86 for two years of Kindle Unlimited, saving 40 percent off the $9.99 for each of 24 months. The bookstore will become my personal library of sorts. There are many books I would read and reference for my professional writing but not necessarily buy.

Briefly, Amazon offered the 32GB Nexus 6 for $399 and Echo for $129—that's $50 off. The smartphone sold out quick at that price but still remained available for $499 the rest of the day. The other device built up a waitlist before finally being closed out. The 6-inch Kindle sold for $49, discounted from $79, and was still available as Midnight approached here on the West Coast (where I live; BetaNews offices are Eastern Time).

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Amazon Prime Day deals gets previewed, TVs and other devices included

Last week Amazon announced "Prime Day", an invented holiday for loyal customers of the Prime service. The retailer also revealed that there would be more deals than even Black Friday manages. Now the company is showcasing some of those bargains in an effort to entice customers.

There's quite a list, but some are worth mentioning. The Fire TV Stick will be $15 off, while other Amazon products will also see significant discounts. For instance, The Kindle will drop in price by $30, the Fire HD 7 is seeing a $30 reduction and the kids' edition of the HD 7 will get slashed by a whopping $60.

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Amazon announces Prime Day, claims more sales than Black Friday

Think you got some good deals and a lot to choose from on Black Friday or Cyber Monday? Amazon now wishes to top that with an even better event -- Prime Day. The retailer is looking to roll out deals to its most valued customers, those who subscribe to Prime for the good deals, free shipping, and more.

The deal is in celebration of Amazon's 20th birthday, which occurs next week. The sales will be available to customers in the US, UK, Spain, Japan, Italy, Germany, France, Canada and Austria.

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Apple DID conspire to inflate ebook prices, must pay $450 million

On the same day that Apple Music launched, Apple received some bad news from the 2nd U.S. Circuit Court of Appeals. In a 2 to 1 vote, judges ruled that the company did conspire with publishers to inflate the prices of ebooks sold through iBookstore, agreeing with a 2013 ruling.

The judges found that Apple had violated federal antitrust law in coming to arrangements with five publishers, resulting in book prices jumping from $9.99 to between $12.99 and $14.99. Two years ago US District Judge Denise Cote said that Apple was "central" to a price-fixing conspiracy. The ruling having been upheld today, Apple will now have to pay $450 million.

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Amazon Echo and Alexa are about to get much better

As someone who was one of the chosen to buy the Amazon Echo early (now available to all), I have had extensive time playing with the technological oddity. While it is a welcome addition to my home -- my family uses it for weather, traffic, spelling and math -- I have been a bit underwhelmed by the overall usefulness.

I've been hesitant to truly embrace Amazon's assistant, as I wasn't sure it had a future. The reason? The lack of a clear plan or path for developers made me wonder if it could truly compete with more open and focused technologies. Today, my hesitation is quelled, as Amazon lays out an impressive plan for developers. This is much bigger than Echo, however.

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Amazon adds High Dynamic Range video for Prime members

Today's video is getting a bit confusing. There's Ultra HD (4k) and High Dynamic Range, which differs somewhat from HDR pictures of the same name. Essentially, though, they do the same thing in the end, enhancing contrast and deepening shadows, while claiming a richer color that aims to be more pleasing for the viewer.

Now Amazon is bringing this technology to Prime customers with a new update. For the moment though, it's only one show, but Amazon plans to add more.

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Amazon finally releases the long-awaited Echo

Amazon announced the Echo a few months ago, but it's been a long time coming. The Bluetooth- and WiFi-enabled speaker sits in your home and answers your questions or commands. It does so simply upon voice activation, and it answers with its own vocal rendering.

Well, the device is finally coming to market, as Amazon announces the ability to order for all customers. It does a lot more than answer your questions, though. There's home automation, music and many other features it can control.

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