Shoppers use mobile mainly for research rather than purchasing
Businesses are using analytic tools to gather information online, through digital and social channels, as well as call center data, to get to know and build a closer relationship with their customers. However, a survey by customer experience specialist TimeTrade reveals that mobile channels in particular are mostly used for research rather than buying.
The survey looks at consumer buying habits and how retailers need to adapt and provide a better customer experience in order to succeed. It shows that retailers are realizing that a highly personalized in-store experience leads to a lasting impression and creates brand loyalty.
Alibaba has to expand globally, or it 'won't be able to last'
Even though it reigns supreme in one of the world’s largest markets, China, Alibaba wants to expand globally. If it fails to do so, it might not survive, the company’s new CEO said recently.
In a speech given to employees on Wednesday, the new Alibaba CEO Daniel Zhang said Alibaba will heavily invest in "new and existing overseas operations".
Payment card industry must meet new security standards by end of June
Companies that accept credit card payments and process cardholder data are facing some significant changes that they will need to comply with by June 30th.
This is a result of new Data Security Standard requirements from the Payment Card Industry Security Standards Council, known as PCI DSS 3.0. This will see many of the things that were previously only seen as best practice become mandatory.
Consumers are still waiting for a secure trusted mobile payment method
Mobile and digital payment systems may be on the rise but according to a new report eight out of 10 consumers still have doubts about the technology.
The Future of Retail report from PR company Walker Sands points to a major player being able to take the lead in digital payments if they’re able to connect with what consumers want.
Facebook now lets you buy and sell stuff in Groups
Step aside, eBay, Facebook is here. The social media giant announced it’s rolling out new features for Groups, allowing users to buy and sell stuff using Facebook.
People posting in groups on Facebook will now have the option to add whether they're buying or selling a certain item, and include prices and shipping methods.
The top five mobile marketing mistakes
Consumers are increasingly using mobile devices to access various aspects of their digital lives including online shopping.
Yet in many cases businesses are failing to take advantage of the extra marketing opportunities that mobile offers them.
Clustrix launches updated eCommerce database
Availability and performance are key factors to success in the eCommerce field but as sites grow, the software used to support them needs to be able to keep pace.
San Francisco-based database company Clustrix is rolling out the latest version of its ClustrixDB product to help businesses cope with expansion and reduce the risk of slowdowns and outages.
Predictive marketing cloud helps companies unlock customer data
In order to gain a competitive edge marketers are keen to gain insight from customer data. But the information may be spread across various systems and the cloud, making it hard to access.
In response to this problem marketing software company AgilOne is launching a product built from the ground up to unify online and offline data integration, cleansing, insights and campaigns, seamlessly bridging the worlds of digital and offline marketing.
Email is 2014's best digital marketing tool
Technology has had a major impact on the world of marketing, making it possible to target customers more accurately than ever before.
However, when it comes to selecting the best tool to deliver a message there's still confusion, especially since the rise in importance of social networks. A new survey by email marketing brand Campaigner looks at the technologies businesses see as most effective as part of their marketing effort.
LiveSite helps small businesses improve customer interaction on the web
According to a BIA Kelsey report for the Manta small business community, 61 percent of small businesses get the majority of their revenue from repeat clients.
This means that timely interaction and following up with customers is important. Yet many smaller businesses still manage these tasks manually and may be losing sales as a result.
Predictive intelligence boosts social and mobile marketing campaigns
Bombarding customers with irrelevant communications is not an effective way of getting across a marketing message and generating new sales.
The key is to understand the consumer and deliver the right message at the right time. Cloud marketing specialist AgilOne is making this easier for retailers with a new 'predictive intelligence' product.
Girl Scouts launch Digital Cookie -- buy Thin Mints and Do-si-dos online without shame
As a fat guy, I am an easy mark for the Girl Scouts. When they knock on my door and ask me if I want to buy cookies, that question is rhetorical; of course I want them! Heck, they don't only get me at home, but in public too. Coming out of the grocery store, they will often be camping out for sales. There too, I gladly buy a box of cookies, feeling ashamed as I walk to my car.
I can't speak for all fat people, but myself and others may feel embarrassed to buy cookies, when we are already so out of shape. Yes, it is for a good cause, but you imagine people seeing you buy them, and judging you; perhaps rightfully so. Today, however, this changes as the Girl Scouts are going online with Digital Cookie; you will soon be able to buy the cookies directly online. In other words, I can buy Thin Mints and Do-si-dos without shame or judgment.
Consumers warned to be on the alert for Cyber Monday scams
Cyber Monday is once again set to break records for online sales and web traffic, but there’s a darker side to the day too.
Social risk management company ZeroFOX has released the results of some research into the risks associated with the Cyber Monday spending spree.
One third of retail security breaches come from third-party vulnerabilities
The past year has seen a number of high profile security breaches involving retail businesses and there’s no sign of the trend slowing down.
Security ratings company BitSight Technologies has released some new research looking at the performance of 300 major US retailers over the past 12 months. It shows that 75 percent of retailers that suffered a data breach have improved their security effectiveness.
When to find the best cyber shopping deals
'Tis the season to go and spend lots of money, as we approach Thanksgiving (in the US), Christmas, Black Friday, Cyber Monday and other shopping opportunities.
With November and December sales expected to top $616 billion dollars, payment processing specialist Merchant Warehouse has produced an infographic looking at what to expect from the holiday shopping season.
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