'Happy Birthday' messages drive around 10 percent of email order revenue
Although they account for only two percent of all emails sent, triggered marketing messages -- those sent to mark birthdays and other events -- generate 10.2 percent of email-driven revenue and 9.7 percent of email-driven orders.
This is among the findings of a study by Yes Lifecycle Marketing, the company behind marketing and analytics platform Yesmail360, which shows that people are twice as likely to open triggered messages as they are general marketing emails.
Academics create algorithm that can detect if you're lying in emails
A lie has no legs, the saying goes, but when you’re online, you don’t need legs. You can cruise through the Internet, lying to people free of the little signals which could give you away, such as body language.
This is a topic academics from the Cass Business School tackled, ultimately creating an algorithm that can detect lies in an email. I’m totally serious.
IT pros training CEOs to spot phishing attacks
Out of 300 IT professionals attending the Infosecurity Europe conference, almost half (49 percent) believe their CEO has fallen victim to a targeted phishing attack.
The results have been published in a new paper by unified security management and crowd-sourced threat intelligence company, AlienVault.
First impressions matter in email marketing
We all know that first impressions are important and it seems that the same is true when it comes to email marketing.
According to a survey by email marketing company Campaigner 39 percent of marketers say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. And those messages work, with almost half reporting that 21 percent or more of new subscribers engage with them.
What you need to know about spear phishing
Unlike spam or phishing emails, which involve a broad and varied range of targets, spear phishing is a highly-targeted email attack against a specific group, organization, or even person.
The main aim of a spear phishing attack is either to obtain unauthorized access to sensitive data, whether this is intellectual property, financial data, trade or military intelligence, or to get the recipient of the email to act on a command, whether this is to transfer money or share confidential data.
Google fails Gmail users with misguided 'Mic Drop' April Fool's prank
As a tech enthusiast, I dread the stupid April Fool's Day every year. What should probably be a fun day for children to pull safe and respectful pranks, has evolved into a day when companies announce fake products. Is it all in good fun? Yes, but some of these companies are publicly traded and worth billions of dollars. It's time to grow up. Some of us are interested in legit news.
One such company, Google, provides services to billions of people -- including some for business use. And so it has a responsibility to its users, and shareholders, to not cause harm with goofy jokes. Today, the search giant does exactly that, however, with a prank called "Mic Drop". In fact, the prank was so misguided, that Google has since pulled it.
Consumers believe retailers don't understand them
Retailers have long depended on email marketing as an affordable and effective way to reach their customers, maintain loyalty and drive purchases.
On average, consumers opt-in to receive emails from two retailers and this can lead to them receiving around 13 emails a week. But a new survey reveals that 82 percent of people feel that this constant flow of offers means that the retailers they are loyal to don't understand them.
The spam map of the United States
What do California and New York have in common? They're both major centers of spam email according to new research, between them accounting for almost half of spam sent in the US.
The study from Comodo Threat Research Labs examined all of the email Comodo filtered for customers in the second half of 2015, specifically looking at spam, and conducted an IP address analysis of the millions of pieces of email spam that came into the Threat Research Labs.
Email inventor Ray Tomlinson dead -- will his invention die soon too?
The inventor of email, Ray Tomlinson, has passed away at the age of 74. Yes, the man who changed the way we communicate, is no longer with us. His invention was revolutionary, essentially killing the written letter and causing heartache to the United States Postal Service.
As great as his invention was, and continues to be, it is starting to get long in the tooth. In other words, alternative communication services, like text messaging, iMessage, Slack, Telegram, and more, could possibly lead to the death of email. Will email soon leave our lives?
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