Articles about Google

Google has officially launched Google AI Ultra, a high-end subscription plan that unlocks the company’s most powerful AI tools. It’s being pitched as the best way to experience everything Google AI has to offer. Sure, maybe it is, but at $249.99 per month, it’s hard not to question the timing.

Look, with inflation still hitting wallets and layoffs continuing across industries, launching a $250 monthly plan feels completely disconnected from reality. Google’s positioning it as a VIP pass for filmmakers, researchers, and creatives. But let’s be honest, folks, that’s a very steep price in today’s economy.

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Unless you can count yourself among those who have a premium subscription, using YouTube means having to endure ads. This is annoying, but it could be getting a whole lot worse.

And things are getting worse because of artificial intelligence. Google has announced Peak Points, a Gemini ai-powered feature that gives advertisers way to hit you with ads when you are most engaged with a video.

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The Google logo is iconic -- as, indeed, are its icons. Every so often, though, there is an update, a refresh… normally to great fanfare.

But this time around things are a little different. Google has very quietly rolled out a new icon for its search app and has made no fuss about it at all. All of the familiar design aspects are present, but now there is a rainbow gradient.

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Screenshotting stuff can seem like a great way to remember something for later, but captures soon get lost and forgotten. Google is looking to change this by bringing new Gemini-powered features to Google Maps.

The company thinks that it can help you to make sense of the “travel blogs, news articles or social media posts” you’ve screengrabbed while researching a trip. Turning to AI to make sense of a heap of images is Google’s solution. Here’s how it can help you.

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After what feels like an eternity, Google has finally brought a native Gemini app to the iPad. No more stretched-out iPhone version or clunky compatibility mode. This release is the real deal, folks -- a proper iPad app that takes full advantage of the larger display and multitasking capabilities Apple’s tablet has to offer.

Thankfully, this new Gemini experience isn’t just about a fresh coat of paint. It really improves how you use AI on a tablet. Thanks to support for Split View, you can now run Gemini side by side with other apps. That means doing research while writing, or generating code while watching a tutorial -- all without switching screens.

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Google is continuing its support of nuclear energy. Following an agreement with Kairos Power last year, the search giant just signed a new deal with Elementl Power to fund the early development of three advanced nuclear energy sites in the United States.

Each location is expected to support at least 600MW of power -- enough to keep the lights on for hundreds of thousands of homes. This partnership isn’t just about cleaner energy, however. You see, it’s also about securing reliable, always-on power for Google’s growing network of data centers, especially as artificial intelligence keeps ramping up demand.

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If we are lucky, Artificial intelligence might one day help scientists understand the human brain the same way language models predict the next word in a sentence. And now, that future is closer to becoming reality thanks to a new project from Google Research, Harvard University, and HHMI Janelia. You see, these teams have introduced the Zebrafish Activity Prediction Benchmark, better known as “ZAPBench,” which could help researchers create more accurate models for predicting brain activity.

ZAPBench isn’t just another dataset, folks. Actually, this new tool is based on two hours of brain recordings from larval zebrafish, capturing how roughly 70,000 neurons fired in response to different virtual reality scenarios. These tiny fish were shown various environmental changes, including shifting light patterns and moving water currents, while researchers recorded brain activity at an impressively detailed scale.

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Google is hitting back at the Department of Justice over a proposed plan that could force massive changes to how the company operates. The DOJ, which sued Google back in 2020 over search distribution practices, is now pushing for remedies that Google says go way too far -- and could end up hurting American consumers, innovation, and even national security!

In a new blog post, the search giant says the proposed changes are not only unnecessary but also dangerous. At the heart of the issue is how Google partners with phone makers and browsers to make its search engine the default. According to Google, people use its search because they want to -- not because they’re forced to. The company says blocking these deals would just make it harder for people to get to the services they prefer, with alternatives like Microsoft’s Bing being pushed on users instead.

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In a decision that surprised few, a judge has ruled that Google is guilty of “willfully acquiring and maintaining monopoly power” in advertising technology. Google (or its parent company, Alphabet, at least) is obviously unhappy with the ruling, but it’s not the only one.

Mozilla was one of the first companies to react to the ruling, and CEO Laura Chambers has expressed alarm about what it means for the future of its Firefox web browser. She also voices concerns about the implication of the rules for the open web and online industries.

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Google is making a huge change to the most famous and widely used search engine in the world. And it is the global nature of Google search, and the internet in general, which is at the heart of the change.

For a very long time, Google has used different URLs for its search engine in different countries -- google.co.uk in the UK, google.es in Spain, for instance. But no more. The company has announced that different country code top-level domain names (ccTLD) are no longer needed and will not be used.

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Google’s Pixel 9a is officially available starting today, and if you’ve been waiting for a solid Android phone that won’t break the bank, now’s your chance. But with President Trump’s tariff policies bouncing between on and off like a light switch, you might want to buy sooner rather than later.

Priced at $499, the Pixel 9a brings a new design and meaningful upgrades to Google’s A-series. It features the brightest display ever in a Pixel A phone and comes in four colors: Iris, Peony, Porcelain, and Obsidian. Photography gets a boost too, thanks to a 48MP main camera paired with a 13MP ultrawide lens. You can read more about it here.

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Google may be the current king of search, but thanks to competition from artificial intelligence services like ChatGPT and Grok, its continued dominance is becoming less guaranteed. In other words, Google can no longer rest on its laurels with search -- it must either evolve or dissolve.

In an effort to keep up with the times, Google is delivering its AI Mode feature to more users in the U.S. today. This essentially adds new capabilities that combine visual search with the Gemini AI model. Originally limited to Google One AI Premium subscribers, the feature is now available to millions through the Labs program, accessible in the Google app for both Android and iPhone.

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Google is once again leaning into its Gemini brand, this time with a focus on cybersecurity. You see, the search giant has announced Sec-Gemini v1, an experimental new AI model. It is designed to help security professionals fight back against cyber threats using real-time data and advanced reasoning. Because AI makes everything better, right?

Look, folks, attackers only need to get lucky once, while defenders have to be right every time. That unfortunate imbalance has made cybersecurity a nightmare for many organizations. Google is hoping AI might change that, giving defenders a slight edge.

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Elon Musk just announced a wild move that might be less about innovation and more about survival. In a surprise announcement, Musk revealed that his AI company xAI has officially merged with X (formerly known as Twitter) in an all-stock transaction.

The Tesla CEO says the deal values xAI at $80 billion and X at $33 billion after subtracting a massive $12 billion in debt. But when you peel back the layers, it starts to look like Musk is scrambling to fix a money pit while trying to dodge growing backlash over his cozy ties to Donald Trump.

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Today, Google introduces Gemini 2.5. Initially, it will only be available as the experimental Gemini 2.5 Pro. And yes, as you can predict, the search giant is calling its newest AI model the most advanced version yet.

While the company promises huge improvements in reasoning and coding, the move feels more like Google playing catchup to OpenAI’s ChatGPT. Let’s be honest, folks -- ChatGPT has dominated public attention and enterprise adoption for months.

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