Google+ signups top 400M, but only 100M active users


On September 20, 2011, Google+ opened to the public, after nearly three months of closed beta. To mark the year anniversary, today the search giant released new data that initially bodes well for the first year while raising questions about the service's real success.
"This week we also hit an important milestone--over 400,000,000 people have upgraded to Google+", senior vice president of engineering boasts. "Here too, I’m happy to report that we have just crossed 100,000,000 monthly active users on Google+ (plus.google.com and mobile app)". What? Only one in four are active?
If Google+ is a ghost town, there sure are lots of spooks hanging around here


I am totally tanked about Google+ offering custom URLs, which product manager Saurabh Sharma announced a week ago. For anyone looking to establish any kind of brand via the social network, custom URLs that look like this (https://plus.google.com/+joewilcox/posts) are more desirable than ones like this (https://plus.google.com/u/0/114738075629051960079/posts). Some people with verified accounts (I have one) are custom URL already (not my account). The change intrinsically increases Google+'s value compared to, say, Facebook, which already offers vanity names.
Something else: Custom URLs may finally end the debate about Google+ popularity. There are ongoing blogs and news stories claiming the social network is a ghost town. That's not my experience. Critics claim there simply isn't enough public activity, while defenders say the amount of private Circling isn't easily measurable and makes activity seem much less than it actually is. I see the situation like this: If custom URLs are as valuable as I contend -- and they surely have proven to be elsewhere -- demand for them will show how little or how much Google+ matters across the social media landscape and whether it's a city building or ghost town making.
Where do you discover new music?


At 17, I hitchhiked with a friend from Maine to Boston, where was the regional Federal Communications Commission office. The agency heavily regulated radio, and I couldn't be a deejay without obtaining a Third Class license, which required a test and some math skills (yeah, just to spin vinyl). I flunked and thumbed rides a second time, passing the exam and getting a five-year license. My radio career started at college station WMEB.
Much has changed about music since the late 1970s, when punkers rebelled against their disco-loving Baby Boomer siblings. But surprisingly much is the same, too -- or so Nielsen's "Music 360" report reveals. Radio doesn't dominate music discovery like it once did (I partly blame canned broadcasts for taking the personality out of the airwaves), yet remains top source: 48 percent of people find out about new music from radio. Friend recommendations is distant second (10 percent) followed by YouTube (7 percent).
Google+ Hangouts come to Gmail, joins group video chats with your inbox


Google on Monday announced it had expanded its almost four-year old Gmail Video Chat service to include Hangouts, the popular new Google+ group video chat service. Beginning today, users will be able to connect to Google+ Hangouts directly from their Gmail interface.
In 2008, Google's Gmail team rolled Google Talk with video chat into Gmail via a relatively small browser plug-in. That plug-in was actually a peer-to-peer client which enabled users to connect to their list of contacts via their respective messaging clients.
Google+ and 'ghost town' are a contradiction


After the release of the most recent comScore Media Metrix data, any assertion that Google+ is a "ghost town" can be promptly dismissed. Not only is Google's new social network more popular than ever, its number of unique visitors topped more than 110 million each month, and the data doesn’t even take into account tablet or mobile phone usage.
The comScore data reveals that the number of monthly U.S. Google+ unique visitors increased from 15.229 million in November 2011 to 27.732 million in June 2012. Over a seven-month period, the social network has seen an increase of 82 percent on the number of unique visitors. To put it into perspective, 27.732 million is 12.53 percent of the total U.S. unique visitors.
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